Arcads Pricing 2026: Their intransparent Credit System made transparent
TL;DR: Arcads hides its pricing behind account creation and uses a confusing credit system that makes it nearly impossible to calculate actual costs upfront. After breaking down the numbers: €100/month gets you just 10 credits, which translates to roughly 5-10 videos depending on format. For teams wanting transparent pricing, more formats, and an all-in-one solution with built-in editing, B-roll, and music library, Superscale offers significantly better value starting at $49/month with 1,000 free credits (plus 3,000 during the 5-day trial) to test.
Why Arcads Pricing Is So Confusing
If you've tried to find Arcads pricing on their website, you've probably noticed: they don't show it. You have to create an account before seeing any numbers, which is a classic dark pattern that makes comparison to alternatives difficult.
But even after signing up, the confusion continues. Arcads uses a credit-based system where different features consume different amounts of credits, making it nearly impossible to predict your actual monthly costs without a spreadsheet.
This article breaks down exactly what you're paying for and helps you calculate whether Arcads is worth it for your specific use case.
Arcads Pricing Overview
| Plan | Price/mo | Credits | Cost Per Credit |
|---|---|---|---|
| Starter Plan | $100/mo | 10 Credits | ~$10.00 |
| Creator Plan | $200/mo | 20 Credits | ~$10.00 |
| Pro Plan | custom | custom | negotiable |
Note: Arcads often shows discounted prices (30% off). The table above reflects regular pricing.
The key insight: Both Starter and Creator plans have the same cost per credit (€10). You're not getting volume discounts until you negotiate a custom Pro plan.
The Credit System Explained: What Does Each Feature Cost?
Here's where it gets complicated. Different features consume vastly different amounts of credits:
Talking Actor Videos
| Feature | Credit Cost | Real Cost (€) |
|---|---|---|
| Arcads 1.0 (Basic) | 1 credit | €10 per video |
| Audio-Driven | 1 credit/minute | €10 per minute |
| OmniHuman 1.5 | 1 credit/minute | €10 per minute |
| Custom Actor | 2 credits | €20 per minute |
AI Video Generation (Wrapper Features)
| Model | Credit Cost | Real Cost (€) |
|---|---|---|
| Kling 3.0 | 0.2-0.7 credits | €2 - €7 per video |
| Veo 3.1 | 1 credit | €10 per video |
| Sora 2 | 0.2-0.6 credits | €2 - €6 per video |
| Sora 2 Pro | 0.4 - 1 credits | €4 - €10 per video |
Presets & Tools
| Feature | Credit Cost | Real Cost (€) |
|---|---|---|
| Show Your App Preset | 0.25 credits | €2.50 |
| Unboxing POV Preset | 0.5 credit | €5.00 |
| Animate Actor | 1 credit | €10.00 |
| Swap Actor | 1 credit | €10 |
| Video Captions | 0.1 credits | €1.00 |
| Skin Enhancer | 0.2 credits | €2.00 |
| Hook Repurposer | 1 credit | €10.00 |
| Video Upscale | 0.1 credits/10 sec | €1.00 per 10 seconds |
Real-World Cost Calculation: What Can You Actually Create?
Let's calculate what €100/month (10 credits) actually gets you:
Scenario 1: Basic Talking Actor Videos Only
- 10 basic avatar videos (1 credit each)
- No custom actors, no premium features
- No captions, no enhancements
Scenario 2: Custom Actor Videos
- 5 custom actor videos (2 credits each)
- That's it. Your entire month's budget.
Scenario 3: Realistic Production Mix
A typical ad production might include:
- 1 Custom Actor video: 2 credits
- Add captions: 0.1 credits
- Skin enhancer: 0.2 credits
- Hook repurposer for variants: 1 credit
- Total per finished ad: 3.3 credits = €33
With 10 credits, you can create approximately 3 finished ads per month for €100.
Scenario 4: Using AI Video Models
If you're using the Sora 2 or Kling integrations:
- These are essentially wrappers around existing AI video tools
- You could access Sora directly for potentially lower costs
- Arcads adds convenience but at a markup
The Hidden Problem: Arcads Is a Wrapper, Not a Platform
Looking at the feature list reveals something important: many of Arcads' "features" are actually wrappers around other AI tools:
- Kling 3.0, Veo 3.1, Sora 2 - These are external AI video generators
- Nano Banana, Seedream - External image generators (offered free, but available elsewhere too)
You're paying Arcads to be a middleman between you and these tools. The question becomes: is the convenience worth the markup?
What's Missing From Arcads (That You'll Pay Extra For)
Even after paying €100-200/month, you'll still need:
1. Video Editing Software
Arcads delivers raw clips. To create finished ads, you need:
- CapCut, Premiere Pro, or Final Cut
- Cost: €0-55/month additional
2. Music Library
No built-in music means you need:
- Epidemic Sound, Artlist, or similar
- Cost: €15-30/month additional
3. B-Roll Footage
Arcads can't integrate product footage or screen recordings:
- Stock footage subscriptions
- Cost: €20-50/month additional
4. Script Writing
The built-in script AI is basic:
- External copywriting tools or manual work
- Cost: Time or additional subscriptions
Total hidden costs: €35-135/month on top of Arcads
Is Arcads' Pricing Worth It?
- You only need basic talking head clips
- You already have editing software, music, and B-roll subscriptions
- Avatar quality is your absolute top priority
- Budget is not a constraint
- You want to create finished ads, not just raw clips
- You're calculating total cost of ownership
- You need product demonstrations or B-roll integration
- You want transparent, predictable pricing
- You're a startup or small team watching every euro
Why do people switch to Superscale?
If you've been frustrated by fragmented workflows, hidden pricing, or the need to juggle multiple subscriptions just to produce a single ad, Superscale was built to solve exactly that problem.
What makes it different:
- End-to-end workflow: From competitor research to published ad, no external tools needed
- 70+ proven templates tailored to Mobile Apps, E-Commerce, and SaaS
- Built-in editor with B-roll, music, and dynamic captions
- Transparent pricing with full features from day one
- 1,000 free credits on sign-up, plus 3,000 during the 5-day free trial, to test before you commit
→ Try Superscale for free and see why teams are switching from fragmented tools to a complete ad creation platform.
FAQ
How do I get started with Superscale?
You can start right away without any setup. Just prompt what you'd like to do; whether it's analyzing competitors, benchmarking ads, or creating new creatives.
Every user receives 1,000 free credits to explore the platform. After that, you can activate a 5-day free trial that unlocks another 3,000 credits before choosing a plan, starting at $49 per month.
What is Superscale and how does it work?
With Superscale, you get a specialized AI agent designed to scale your social marketing and create winning ads in minutes, not weeks. The agent analyzes trending formats, identifies top-performing ads, benchmarks competitors and their active campaigns, and helps you generate new creatives instantly. From a single prompt, it can create, iterate, replicate, or recreate ads, allowing you to scale testing and launch high-performing campaigns faster.
Do I need prior marketing experience to achieve great results with Superscale?
Superscale is designed for both experienced marketers and beginners.
The AI agent handles everything end-to-end, from analysis and benchmarking to reporting and copywriting, all works for paid and organic content. By connecting to your Meta Ads account, Superscale automatically gathers the data needed to generate new campaigns, iterate on winning ads, and identify or pause underperforming creatives.
This enables marketers to test and scale faster, while giving founders and business owners the tools to run effective ads without wasting budget.
Who can benefit from using Superscale?
Superscale is built for anyone creating marketing content or running paid ads, and for those who've always wanted to do marketing but never had the time, team, or expertise. This includes performance marketers, marketing-led founders, solo businesses, and teams across mobile apps, e-commerce, and SaaS.
Whether you're producing organic social content or running paid campaigns on platforms like Meta or TikTok, Superscale helps you analyze what works, generate ideas, and create ad or content variations in minutes, allowing marketers to test and scale faster while enabling founders and small businesses to finally run effective marketing.
What types of ad formats can I create with Superscale?
Superscale enables you to create high-performing AI ad formats based on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (such as mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads that combine strong visual hooks with b-roll.
You can either let the Agent generate ads for you or create them yourself.
All formats are optimized for performance channels like Meta and TikTok, helping you test, iterate, and scale winning creatives faster.
Can I use Superscale-generated content for commercial purposes?
Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.
Can I customize and edit AI-generated ads and content?
Yes. Superscale gives you full control over your AI-generated ads. You can simply tell the Agent what you'd like to change, and it will update scripts, scenes, or creative details for you instantly. You can also refine ads with short prompts, regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume.
AI handles the heavy lifting, while you stay in control of the creative direction and final output.
Which languages can Superscale AI characters speak in AI UGC videos?
Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.
Which AI models does Superscale use?
We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.
Can I create marketing campaigns for multiple products within my brand?
Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.
