The Ultimate Implementation Guide

TL;DR: While your competition burns through budgets on traditional content creation, smart founders are using AI UGC to create authentic-feeling ads in minutes instead of weeks. But: Most AI UGC still sounds robotic and unnatural. Here's the exact process to make AI creators sound like real humans talking about your product using Superscale and ElevenLabs voices.

Why This Matters

Whether you're bootstrapping your first marketing push or scaling past $1M ARR, AI UGC cuts costs by 90% and eliminates the bottlenecks that kill growth momentum.

UGC drives significant lower cost-per-click than professional brand content and increases conversion rates by up to 30%. But real UGC is expensive and slow.

AI UGC costs on average $2 per video. The catch? 90% of it feels obviously fake because of robotic voices, poor lip sync, and perfect characters that scream "artificial."

Creating AI UGC that actually converts requires authentic character creation, best-in-class voice models, and precise lip synchronization. Get any of these wrong and your content gets scrolled past. Get them right and you unlock a content advantage your competition can't match.

💡 Note: The techniques in this guide only work with technology that can actually execute them.

Step 1: Create Your AI Character That Actually Converts

Your character choice can make or break authenticity.

Option A: Pick from Superscale's Library

We've curated a wide range of realistic characters specifically for UGC authenticity. Even with library characters, you can completely transform them by describing specific scenes, clothing, and contexts.

• Scroll through AI-UGC avatars that match your target demographic
• Look for faces that feel approachable for your niche
• Consider: Would your actual customer trust this person's recommendation?
• Select the language: In Superscale's library you'll find characters able to speak English (US and British accent) German, Dutch, and Spanish

The authenticity advantage: These characters typically produce more realistic results than creating them from scratch, with best-in-class AI models.

Option B: Request your Custom Character

This gives you complete control from the ground up. By requesting your specific desired customer, you can define exactly who they are and how they should look. Choose the Growth Plan if you want full flexibility in tailoring a character to match your ideal audience.

#1 Step: In your AI UGC Library, at the top right, click on

#2 Step: Click on "Create My Character Now"

You’ll be guided to a form where you can provide all the key character details we need, such as gender, ethnicity, age, environment, recording style, and more.

Your character in highest quality will be ready within 30min and you can start creating! 🚀

Step 2: Pick Voices That Fit Your Character & Target Audience

Many people pick the cleanest, most professional voice. But that's a wrong move. What works best are voices with slight imperfections and a conversational energy.

Superscale uses ElevenLabs for voice generation—currently the best text-to-speech technology for natural, human-like delivery.

✨The Best?
Superscale automatically matches the most suitable voice to your chosen character. Each voice goes through a rigorous quality assurance process and is carefully evaluated before selection. This ensures that the chosen voice aligns perfectly with your character’s environment, age, gender, and ethnicity, meaning the best fit is already in place by default.

Step 3: Write Scripts Like Humans Actually Talk

Real people don't speak in perfect sentences. They correct themselves, use filler words, trail off, interrupt their own thoughts.

The 30-second rule: Keep it short. User attention spans are brutal. Aim for 30-40 seconds max for AI UGC.

Key insights:

• Hook in first 3 seconds is critical. Users decide whether to keep watching within the first 3 seconds
• Shorter videos (15-30 seconds) tend to have higher completion rates. Higher completion rates = better algorithm performance = more reach
• Keep it punchy and focused on one clear message
• Front-load the value proposition

Bad script: "This product is amazing and has completely transformed my daily routine."

Good script: "So... I've been using this thing for like three weeks now. And honestly? It's kind of incredible."

The 5-Step Structure For Your Script

Structure: Hook → Problem → Solution → Value Prop → Social Proof → CTA

💡 Pro tip: Ask Superscale to create a script for your Speaking AI UGC. We already pull all the product and brand context needed for a winning script.

Scene 1: Hook (0-3 seconds) "Here's why I threw out my entire skincare routine"

Scene 2: Problem State (3-8 seconds) "I was so tired of waking up to new breakouts every single day. Like, I'd look in the mirror and immediately feel defeated..." (This could also be a voice-over while showing morning struggle).

Scene 3: Discovery Moment (8-15 seconds) E.g. during research/phone looking: "Then my dermatologist friend mentioned this app to analyze my skin and track my routine. I was like, okay, another product... but what if this one actually works?"

Scene 4: Testing Phase (15-25 seconds) E.g. while actually using product: "So I tried it. Day one, nothing crazy. Day five... wait, my skin is actually calmer. By day ten, I was like, okay this is different."

Scene 5: Results/Recommendation (25-30 seconds) Voice-over with direct camera address: "Three weeks later and I'm literally glowing. I actually look forward to my skincare routine now. You guys need to try this."

Scripting techniques to make your character sound human:

• Start sentences with "So..." "Like..." "Honestly..." "I mean..."
• Include self-corrections: "It's really good—no, it's incredible"
• Add natural hesitations: "I mean..., it actually works"
• Use incomplete thoughts: "The thing is... it just works, you know?"

Platform-Specific CTAs:

• TikTok: You can be subtle and mention the product directly or even say "Link in bio" or "Comment if you relate" → Comments heat up the algorithm
• Instagram: "Swipe up" or "Try it out yourself"

Step 4: Use Punctuation and Pause Tags to Control Speech

The AI doesn't just read your words. It reads how you format them. Your punctuation becomes the AI's guide for how to deliver each line naturally.

Think about how you actually talk. When you trail off thinking about something, you use ellipses. When you correct yourself mid-sentence, you use dashes. When you emphasize something important, you might speak in ALL CAPS energy. The AI picks up on these same cues.

Make your punctuation work for you:

Ellipses (...) create natural trailing off: "I wasn't sure at first... but wow." - Perfect for moments of uncertainty or revelation

Dashes (—) signal self-corrections: "I tried everything—well, almost everything—until this." - Shows authentic, human thought patterns

Commas create natural breathing patterns: "So, I've been using this thing, and honestly, it's amazing." - Gives the AI natural pause points

ALL CAPS add emphasis (use sparingly): "This is NOT what I expected." - Creates vocal stress on key words

Step 5: Preview & Iterate

Never generate your final video on the first try. Here's the workflow:

1. Generate audio in Superscale first with your script and tags
2. Listen 2-3 times - check for natural rhythm, proper emotion, realistic pauses
3. Adjust and regenerate until it passes the "real person" test

Check the following items on your quality control checklist:

• Opening 5 seconds hook with curiosity or problem
• Script feels human, e.g. includes filler words ("like," "so," "honestly")
• Character and audio match the context (demographic, energy level etc.)

Step 7: Launch & Test

Launch your AI UGC content. Most people overthink this. Start with one good video using these techniques. Then make 10 variations.

Test different versions, e.g. Same person, different scripts; same person, same script, different setting, same person, same script, different settings.

To Summarize

1. Create or pick AI UGC Character on Superscale
2. Ask Superscale to create a script for a speaking AI UGC Ad
3. Preview & iterate until voice sounds natural
4. Launch content
5. Test different versions
6. Scale what converts

Why This Changes Everything

Most founders are stuck in one of two places: either spending $150+ per creator and waiting weeks for content that may or may not hit your brief, or using AI tools that produce obviously fake videos that get scrolled past instantly.

Here's what changes when you get this right:

Instead of hoping your one expensive creator video works, you can test different emotional approaches, various problem angles, and multiple CTAs in the same week you would have been waiting for your first draft.

Instead of crossing your fingers that your perfect script resonates, you can iterate until you find the voice-script combination that actually converts your specific audience.

Instead of treating content creation as this huge bottleneck that requires hiring people or managing freelancers, it becomes something you can do yourself in the time it takes to grab coffee.

The Technical Reality Most People Miss

What makes the difference is having AI UGC that doesn't feel like AI. The difference comes down to two things which a lot of AI UGC tools get wrong:

1. Best-in-class lip sync: Poor mouth movement matching immediately flags content as fake
2. Natural voice delivery: Voices that sound like real conversations, not perfect pronunciation

The techniques in this guide only work with technology that delivers human-like speech and precise lip synchronization.