Aligned
How 'Aligned' …..
Aligned used Superscale to…..
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About Aligned
Aligned is an AI-powered personal coaching and self-improvement app that combines therapy-inspired conversations with structured goal and habit tracking. It acts as a 24/7 digital coach, helping users reflect on challenges, set actionable goals, and build consistent routines to improve wellbeing, productivity, and personal growth.
The challenge
Aligned’s hybrid creative production setup, built around a mix of internal resources and part-time designers, has increasingly become a structural bottleneck. While this model offers flexibility, it also fragments ownership and slows down execution, especially as paid Meta campaigns demand a constant flow of fresh, high-performing creatives.
For paid social, the team relies heavily on traditional UGC creators. While this delivers authentic content, it is time-intensive and costly. Each asset requires sourcing, briefing, coordination, revisions, and post-production, often across multiple tools. This leads to long production cycles, rising subscription costs, and decentralized workflows from creation to launch.
At the same time, dependence on external creators limits scalability. Output is tied to creator availability, and repeatedly using the same profiles increases the risk of audience fatigue. Instead of rapidly testing diverse hooks and formats, iteration slows, making it harder to scale efficiently and sustain performance over time.
Ultimately, Aligned needs a way to streamline production, reduce dependencies, and generate scalable, test-ready creatives without inflating costs or operational complexity.
How they used Superscale
To overcome creative bottlenecks and scale paid performance, the team implemented Superscale as their core solution for paid Meta ad production.
Superscale is primarily used to power paid social campaigns on Meta, enabling the team to significantly increase both the volume and speed of creative output.
Their process begins with daily competitor and trend research across platforms like Meta, TikTok, and Pinterest, with insights directly feeding into creative strategy, helping them identify winning hooks, formats, and angles to test.
As one of the first teams to gain access to the AI Agent beta, they were able to further accelerate their workflow. The Agent streamlines ideation, hook generation, scripting, and production, significantly increasing productivity while reducing manual effort.
Competitive Research with Superscale Agent
From there, Superscale supports end-to-end video ad creation within a single environment. Instead of coordinating multiple tools and external creators, the team can generate video ads, develop diverse hooks, and iterate on concepts seamlessly. Hook generation in particular has become faster and more systematic, allowing them to test a broader range of messaging variations.
A major advantage is the ability to use a wide variety of characters, ranging from young to old, fictional to highly realistic personas, across different settings. This creative flexibility reduces audience fatigue, increases variation, and removes dependency on the same UGC profiles.
Results achieved with Superscale
By replacing traditional creator-based content with AI-generated UGC ads, Aligned unlocked a new level of content scalability and creative freedom.
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