Superscale creates viral-ready TikToks and Reels for any product in under 5 minutes
To scale to millions of users, viral marketing isn’t just a nice-to-have anymore — it’s table stakes.
AI-powered ad generation platforms such as Laria and Superscale have emerged as key players, helping marketers achieve millions of downloads or store visits through paid and organic content.
Laria is definitely making noise, but let's see how they actually stack up against Superscale.
Comparison Summary
When it comes to ease and speed, both Superscale and Laria work similarly, you pick a character and language, add a script, preview the voice, and generate the ad. The process is fast and simple on both platforms.
Laria offers a smaller library of human creators and AI avatars with unlimited voice tweaks, but the output often feels less realistic. It relies on AI auto-editing and stock B-roll, with few options beyond speaking-character ads. Their new Veo3 feature generates quick 8-second product videos, though only in 16:9 format.
Superscale, by contrast, delivers higher-quality, more authentic output with a much larger library and more creative formats in every plan. Custom branding, importable or requestable characters, and tailored voices make it highly flexible. The platform also emphasizes transparency, showcasing sample ads, refunding credits if output falls short, and offering extras like editing, scheduling, and competitive research.
In short:
Laria is a fit if you just need quick speaking-character demos. Superscale is the choice if you want scalable, branded, and authentic UGC-style ads built to perform on social media.
Feature Comparison at a Glance
Look, we built Superscale, so we're not exactly neutral. But we've tried to be straight with you about what our users actually care about and how Laria compares on those same points. Take it with a grain of salt, but hopefully this gives you a helpful starting point.
Feature
Superscale
Laria
Competitor Ad Spy
✅
❌
Scheduler
✅
❌
Multiple brands
✅
❌ not specifically mentioned
Ad variations
✅
✅
Team seats
✅
❌ not specifically mentioned
Free trial
Provide feedback and earn credits 🚀
✅ 1 free video
Entry price
$99/mo for 10 speaking character ads, 50 AI UGC, or 100 Slideshows
€99/mo for 1250 credits (5 videos)
Slideshows
✅
❌
Wall of text
✅
❌
Fast-cut videos
✅
❌
AI UGC ads
✅
✅
Physical product placement
✅
✅
Speaking character ads
✅
✅
Static poster ads
Will be launched soon 🚀
❌
Deep Dive: Content Creation Capabilities
Let's zoom in on AI UGC ads since that's the real battleground where these platforms overlap. Laria is also tackling Google Veo3 videos, while Superscale dives deeper into diverse, engaging video formats like slideshows, text-heavy videos, and hook-plus-demo ads.
Virtual Actors
Build Your Brand's AI Influencer
Superscale: Offers one of the highest-quality AI character libraries, with more than 200 Higgsfield-created characters included in every plan. Each character goes through a strict quality assurance process before being added, ensuring they look and feel as realistic and authentic as possible.
Laria: Provides not only fully AI-generated creators but also human AI characters—digital clones of real people. Their library currently consists of 29 real creators (some duplicates) and 27 AI characters.
While Laria’s inclusion of real AI characters is a nice feature, their library is much smaller and less advanced than Superscale’s. Character creation is simple for both, pick an avatar or enter a prompt.
Generated with Superscale
Customization
Superscale: Even though Superscale’s character library is available to everyone across all plans, it remains highly customizable. You can choose your preferred character and easily adjust details like clothing and environment, then refine further through a conversational chat to perfectly match your brand.
While Superscale doesn’t include real clones, even Starter plan users can upload an image and instantly turn it into a private brand ambassador using the image-to-video model. And if the character you want isn’t in the library yet, Superscale has your back, our team will create it within 30 minutes at the highest quality.
Laria: Like Superscale, Laria also offers the option to create a customized AI character that is privately available to a brand. However, this feature is not included in any plan and comes as a one-time add-on for €100, with a delivery time of one business day.
Speaking Actor Videos
Perfect for testimonials or UGC product reviews
The creation process for both platforms starts out very similar, easy and straightforward:
Select your preferred character
Choose your preferred language
Enter your prompt
Preview the voice, adjust the script, and fine-tune voice settings such as speed
Superscale: Beyond the basics, you can customize clothing, environment, and voices (with smart suggestions you can override). After generation, you can add captions, text, or background music, adjust volume, and export your video with ease.
Laria: Characters are locked to one voice, and switching requires a new character. You can adjust script and speed before creation, but once you hit “create,” voice settings can’t be changed. Their AI Assist can add music, stickers, or B-roll automatically to simplify editing.
Generated with Laria
Generated with Superscale
While both tools offer a simple and straightforward creation process, Laria stands out with its AI Assist, which automatically helps with editing when you don’t have a specific product demo or clear idea of your ad. A useful feature if you need quick inspiration. Superscale, on the other hand, excels in realism and authenticity, its voices and characters feel so natural that it’s nearly impossible to tell whether they’re real or AI-generated.
Other format ads
Craft Stories That Convert Viewers to Buyers
Superscale: Beyond speaking character ads, Superscale also offers a range of trending, viral formats designed to perform on TikTok and Instagram and support your algorithm. You can quickly create fast-cut videos by simply providing a theme, topic, and number of slides to the chat. Once your product demo is ready, you can easily build AI UGC ads with a catchy hook, the right character emotion, and a seamless demo sequence. Superscale continuously tracks upcoming viral formats and integrates them directly into the platform. The latest addition is the Talking Head format—a variation of the speaking character ad where the “talking head” appears in front of your product demo for maximum impact.
Laria: Laria, on the other hand, only offers speaking character ads. Recently, they added Google Veo3, a video generation model that creates high-quality 8-second clips from text prompts. The videos come in 16:9 format with automatically generated music and sound effects. This can be helpful if you don’t have a product video yet or need a quick launch clip. However, it’s not ideal for social media since it only supports 16:9, not vertical 9:16.
Generated with Laria
Generated with Superscale
Deep Dive: Product Features
Creating great content is only half the battle. Both Superscale and Laria include additional features (to varying degrees) that help marketers work smarter, not harder, by automating the repetitive stuff that can eat up your time. Here’s how they compare on the surrounding toolkit and workflow enhancements.
Post Scheduling & Content Calendar
Make sure the content goes live & at the right time
Superscale: You can directly schedule and post your created content through a native integration to TikTok. Importantly, it is also possible to just push content to your drafts to smoothen the flow of adding music and publishing manually to please the TikTok algorithm. You can add multiple accounts and see an aggregated view of all your planned content.
Laria: Doesn’t offer posting or scheduling tools. Once your video is generated, you’ll need to download and manually upload it to your ad platform or social channels. There’s also no content calendar to plan posts. This isn’t a major issue if you manage scheduling elsewhere, but Laria is focused strictly on creation. Marketers wanting an all-in-one creation-to-publishing flow won’t find it here
Competitor Analysis
Stay ahead of what's working in your space
Superscale: Has a built-in competitor ad spy that lets you add competitors and see what content is performing well for them. Easily save successful formats and adapt them for your brand.
Laria: Does not include any competitor analysis features. There’s no way to research or monitor competitors from within the Laria platform, so you’ll have to do that legwork separately (using Facebook Ad Library, TikTok Creative Center, or just manual sleuthing).
Content Variations
Test different approaches to find what works
Superscale: Before the ad is generated, you can fully customize details like clothing, environment, and voice options. Once the ad is created, you can create multiple variations of the same concept directly through conversation, testing different hooks, backgrounds, or messaging approaches. The chat itself acts as a creative partner, suggesting variations and helping you brainstorm.
Laria: If you want to try different versions of an ad, you’ll need to create each one from scratch (or duplicate and tweak a project manually), and every variation counts against your quota, discouraging heavy experimentation. That said, before the ad is created, you can test and adjust elements like the script, voice, and even playback speed. However, the voice is tied to the chosen character, and unlike Superscale, you can’t prompt or change the character’s settings or clothes.
Editing Capabilities
Fine-tune your content after creation
Superscale: Offers a full timeline editor with drag-and-drop functionality, like having CapCut built right into the platform. You can make precise adjustments without ever switching apps. Control everything from music and captions to text size, pacing, and speed, giving you complete creative flexibility.
Laria: Laria takes an auto-editing approach: once your avatar video is generated, it automatically adds cuts, captions, background music, stickers, and graphics. By the time you see it, the video is essentially “finished,” with only limited tweaks like changing music or swapping B-roll settings. The tradeoff is speed over control—if something’s off, you’ll need to regenerate.
Pricing Breakdown
Pricing Philosophy
Both platforms utilize a credits-based model, but the similarities end there:
Superscale:Transparent pricing from $99 to $399/month with no hidden costs or time limits on your ads. Even the starter plan includes full branding, customization options, and the ability to create custom characters and voices. On average, you’ll pay under $10 per speaking character ad—plus you get access to many additional ad formats and variations.
Laria: Plans start at €99/month for 5 AI UGC ads, scaling to €849/month for 50. That works out to roughly €15–20 per video. Laria sometimes offers a short trial or promo pricing, but generally you pay upfront for a limited number of outputs. Videos are capped at under 1 minute. The purchase process is straightforward (no credit card needed to start, monthly billing), but costs add up quickly if you need volume.
Superscale's Pricing
Free trial: Try with confidence; provide feedback and get credits back
Range: $99 to $399 per month (starting from 100 creation credits)
Reality: 10 speaking character ads; customized, private characters included
Effective cost: ~$9.90 per speaking character ad
*Note: We’ve used speaking character ads for comparison since that’s the format both Laria and Superscale support. However, with Superscale’s 100 creation credits, you’re not limited to this style, you could just as easily produce 15 AU UGC ads, 20 slideshows/wall-of-text videos, fast-cut edits, or even combine multiple formats.
"You’ll find dozens of real examples on our site so you know exactly what to expect before paying. If your first exports don’t meet that bar, we’ll make it right."
So what's right for me?
That's a great question, and the honest answer is - it really depends on your priorities, creative needs and product quality preferences. While we're obviously leaning toward one option, let's unpack this a bit to make the choice easier for you.
Choose Superscale if you:
Aim for high-quality video ads that feel authentic and on-brand
Need creative freedom, access to more formats and more control over ad generation
Want to pay less per video ad
Could use the extra tools – like scheduling posts directly to TikTok, spying on competitor ads, or collaborating with teammates in one place
General Questions
Pricing
Content
Technical & Feature Questions
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