Superscale creates viral-ready TikToks and Reels for any product in under 5 minutes
AI has changed ad production. While previously brands would have to host an expensive production day, coordinate with influencers, and pay big bucks for it, they nowadays can use tools like Superscale or Arcads to generate these influencer videos within minutes.
Here's how Superscale and Arcads compare on the most important dimensions to generate quality ads for your brand:
Comparison Summary
Superscale is built around social-first formats, helping you move fast without sacrificing quality. You’ll stand out with deep customization, unique branding options, team seats, and access to ElevenLabs’ most realistic voices across all plans.
Arcads also offers speaking characters, but full customization and higher-quality results are locked behind the €200+ plans.
If your goal is high-quality, authentic, brand-customized content at transparent and competitive pricing, Superscale is the clear choice. If instead you’re looking for straightforward product videos or external, generic B-rolls, Arcads may be a fit.
The Positioning of Superscale vs. Arcads
Before we dive into the details...
While both Superscale and Arcads operate in the AI content and marketing space, they actually take pretty different approaches to solving the problem.
Think of Superscale as your all-in-one ad studio – it's designed to take you from that initial "I have an idea for an ad" moment all the way through publishing it. Ideally, you don't need to switch context or use another tool in the process. The entire workflow from creative ideation, editing tools, variations, text overlays, hook generation, voiceovers, captions and launching is part of Superscale.
Arcads, on the other hand, can be one specific tool in your creative toolkit. They fully focus on video generation featuring real and AI influencers who speak your desired script into the camera. It's just one piece of most content pieces that go live, but they do it really well.
Because of these different philosophies, it's hard to do a perfect 1:1 feature comparison. Still we tried our best to highlight the differences as objectively as possible! We'll walk you through what each does best so you can figure out which approach fits your workflow and goals.
Feature Comparison at a Glance
Feature
Superscale
Arcads
Deep Dive: Content Creation Capabilities
For this comparison, we're zeroing in on the two main video formats that Arcads specializes in:
Speaking actor videos (where characters speak your script)
Animated actor gestures (more movement-focused content)
Now, Superscale actually offers a much wider range of content formats beyond just these two (e.g., Slideshows, Hook + Demo, fast-cut videos, etc). But to keep this comparison meaningful and fair, we're focusing on the formats where both platforms overlap.
So here we go:
AI Actors
Build your brand's AI influencer
Both platforms share similarities in structure and interface.
The key difference: Superscale’s full character library is accessible across all plans, while Arcads restricts certain characters to higher-tier plans like Creator or Growth.
Superscale: Enables you to create fully customizable AI actors that stay consistent across multiple videos. You can build recognizable personalities tied to your brand and place them in fitting environments (e.g., at the beach). Some users even create dedicated social accounts for these virtual creators. For further customization, you can generate your own characters by prompting from a script or uploading an image—building a private, brand-specific character library.
Arcads: Offers short clips of real influencers in predefined scenarios (e.g., in a bathroom), along with the option to generate AI actors in specific environments. While visually realistic, these actors are pre-generated one-offs, which means you can’t maintain character consistency across content. This leaves you with only one or two usable clips per actor, limiting long-term reusability.
Speaking Actor Videos
Perfect for testimonials or UGC product reviews
Superscale: For each of the (custom) actors you like, you can also generate speaking videos of them by defining a script that the person should say. You select language and voice and have control over the nuances well to make the pronunciation perfect.
Arcads: They have pre-recorded videos of real influencers that can say your script (through AI), and you can also create custom AI actors that you can then use for a speaking video. They can do videos up to 2 minutes, and the quality level of the AI actor speaking videos is very comparable to Superscale.
The key differentiator for speaking actors is lip-sync quality, this is often where it becomes obvious whether an ad was AI-generated or not. While much depends on the LLM, a significant part comes down to the quality of the characters and, above all, the authenticity of the voices. The clear market leader in this space is ElevenLabs. At Superscale, all customers, regardless of plan, get access to ElevenLabs voices, full integration, and the latest models. Arcads, on the other hand, restricts this feature entirely to their Custom plan.
Generated with Arcads
Generated with Superscale
Animated Actor Gesture
Perfect for hook + demo combinations that make your product go viral on TikTok
Superscale: You can use it as a standalone feature with a character or image, or seamlessly within the broader ad generation flow. Simply select the “AI UGC ad” format, and the platform guides you through the rest step by step. Superscale makes the process easy and accessible for everyone. Just choose the character, emotion, and language, then set your own hook, or let Superscale generate one for you. It’s UGC creation made as simple as it gets.
Arcads: You can add a prompt for a gesture or movement that the actor should do, but you need to select an actor from their library or create one first. Then you'll get a 5-second video of the person doing the movement or gesture you asked for.
This is a great example of the workflow-focused nature of Superscale and the single asset-generation focus of Arcads.
Arcad's Interface
Superscale's Interface
Pricing Breakdown
Pricing Philosophy
Both Superscale and Arcads use a credits-based pricing model. The key difference is in what’s included and how much value you get per credit.
Superscale: Transparent pricing from $99 to $399/month with no hidden costs on your ads. Even the starter plan includes full branding, customization options, and the ability to create custom characters and voices. On average, you’ll pay under $10 per speaking character ad, plus you get access to many additional ad formats and variations.
Arcads: Pricing starts at €100/month for the Starter plan and scales up with Creator and Custom tiers. At entry level, you get access to many natural AI actors, and AI reactions. The Creator plan doubles your video capacity and keeps the same actor and language library, while the Custom plan unlocks over 1000 actors, ElevenLabs voice integration, actor cloning, team collaboration, API access, and advanced ad performance guidance.
Arcads Pricing Plans
Why Pricing Matters for Creativity
With Arcads, the real power is unlocked only in the higher-tier plans, where advanced customization, scalability, and team collaboration become available. Superscale, on the other hand, provides full customization and flexibility right from the Starter plan, without restricting key features to premium tiers.
"Superscale’s conversational workflow and highest-quality characters make every credit count, so you can focus on producing ads that actually perform."
So what's right for me?
Good question. We're obviously biased, but we think Superscale is a great choice for most people.
Both platforms let you create AI actors and speaking scenes for marketing, and they're both solid at what they do. The difference is scope. Arcads excels at one specific thing - speaking character videos - but that's just one piece of the content creation puzzle. You'll likely need other tools to build complete campaigns.
Superscale takes you through the entire journey. You can brainstorm ideas, experiment with different formats, and assemble finished videos all in one place. It's designed for teams that need to create content at scale without juggling multiple platforms.
But honestly, the right choice depends on how you work and what you prioritize:
General Questions
Pricing
Content
Technical & Feature Questions
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