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Superscale vs. Arcads

Superscale vs Arcads: The Comparison

Superscale vs. Arcads: The Comparison

Superscale creates viral-ready TikToks and Reels for any product in under 5 minutes

AI has changed ad production. While previously brands would have to host an expensive production day, coordinate with influencers, and pay big bucks for it, they nowadays can use tools like Superscale or Arcads to generate these influencer videos within minutes.


Here's how Superscale and Arcads compare on the most important dimensions to generate quality ads for your brand:

Comparison Summary

Superscale is built around social-first formats, helping you move fast without sacrificing quality. You’ll stand out with deep customization, unique branding options, team seats, and access to ElevenLabs’ most realistic voices across all plans.


Arcads also offers speaking characters, but full customization and higher-quality results are locked behind the €200+ plans.

If your goal is high-quality, authentic, brand-customized content at transparent and competitive pricing, Superscale is the clear choice. If instead you’re looking for straightforward product videos or external, generic B-rolls, Arcads may be a fit.


The Positioning of Superscale vs. Arcads

Before we dive into the details...


While both Superscale and Arcads operate in the AI content and marketing space, they actually take pretty different approaches to solving the problem.


Think of Superscale as your all-in-one ad studio – it's designed to take you from that initial "I have an idea for an ad" moment all the way through publishing it. Ideally, you don't need to switch context or use another tool in the process. The entire workflow from creative ideation, editing tools, variations, text overlays, hook generation, voiceovers, captions and launching is part of Superscale.


Arcads, on the other hand, can be one specific tool in your creative toolkit. They fully focus on video generation featuring real and AI influencers who speak your desired script into the camera. It's just one piece of most content pieces that go live, but they do it really well.


Because of these different philosophies, it's hard to do a perfect 1:1 feature comparison. Still we tried our best to highlight the differences as objectively as possible! We'll walk you through what each does best so you can figure out which approach fits your workflow and goals.

Feature Comparison at a Glance

Feature

Superscale

Arcads

Customization

✅ Branding, Characters

❌ (Character cloning, but only with highest plan)

Customization

✅ Branding, Characters

❌ (Character cloning, but only with highest plan)

Competitor Ad Spy

Competitor Ad Spy

Scheduler

Scheduler

Multiple brands

Multiple brands

Team seats

✅ (only at higher plans)

Team seats

✅ (only at higher plans)

Free trial

Provide feedback and earn credits 🚀

Free trial

Provide feedback and earn credits 🚀

Entry price

$99/mo for 10 speaking character ads, 50 AI UGC, or 100 Slideshows

$100/mo for 10 video generations

Entry price

$99/mo for 10 speaking character ads, 50 AI UGC, or 100 Slideshows

$100/mo for 10 video generations

Slideshows

Slideshows

Wall of text

Wall of text

Fast Cut Videos

Fast Cut Videos

AI UGC Ads

AI UGC Ads

Speaking Videos with AI actors

Speaking Videos with AI actors

Talking Heads with AI actors

Talking Heads with AI actors

Speaking Videos with real influencers

Image import will be launched soon 🚀

Speaking Videos with real influencers

Image import will be launched soon 🚀

Deep Dive: Content Creation Capabilities

For this comparison, we're zeroing in on the two main video formats that Arcads specializes in:


  1. Speaking actor videos (where characters speak your script)

  2. Animated actor gestures (more movement-focused content)


Now, Superscale actually offers a much wider range of content formats beyond just these two (e.g., Slideshows, Hook + Demo, fast-cut videos, etc). But to keep this comparison meaningful and fair, we're focusing on the formats where both platforms overlap.


So here we go:

AI Actors

Build your brand's AI influencer

Both platforms share similarities in structure and interface.
The key difference: Superscale’s full character library is accessible across all plans, while Arcads restricts certain characters to higher-tier plans like Creator or Growth.

Superscale: Enables you to create fully customizable AI actors that stay consistent across multiple videos. You can build recognizable personalities tied to your brand and place them in fitting environments (e.g., at the beach). Some users even create dedicated social accounts for these virtual creators. For further customization, you can generate your own characters by prompting from a script or uploading an image—building a private, brand-specific character library.

Arcads: Offers short clips of real influencers in predefined scenarios (e.g., in a bathroom), along with the option to generate AI actors in specific environments. While visually realistic, these actors are pre-generated one-offs, which means you can’t maintain character consistency across content. This leaves you with only one or two usable clips per actor, limiting long-term reusability.

Speaking Actor Videos

Perfect for testimonials or UGC product reviews

Superscale: For each of the (custom) actors you like, you can also generate speaking videos of them by defining a script that the person should say. You select language and voice and have control over the nuances well to make the pronunciation perfect.

Arcads: They have pre-recorded videos of real influencers that can say your script (through AI), and you can also create custom AI actors that you can then use for a speaking video. They can do videos up to 2 minutes, and the quality level of the AI actor speaking videos is very comparable to Superscale.

The key differentiator for speaking actors is lip-sync quality, this is often where it becomes obvious whether an ad was AI-generated or not. While much depends on the LLM, a significant part comes down to the quality of the characters and, above all, the authenticity of the voices. The clear market leader in this space is ElevenLabs. At Superscale, all customers, regardless of plan, get access to ElevenLabs voices, full integration, and the latest models. Arcads, on the other hand, restricts this feature entirely to their Custom plan.

Generated with Arcads

Generated with Superscale

Animated Actor Gesture

Perfect for hook + demo combinations that make your product go viral on TikTok

Superscale: You can use it as a standalone feature with a character or image, or seamlessly within the broader ad generation flow. Simply select the “AI UGC ad” format, and the platform guides you through the rest step by step. Superscale makes the process easy and accessible for everyone. Just choose the character, emotion, and language, then set your own hook, or let Superscale generate one for you. It’s UGC creation made as simple as it gets.

Arcads: You can add a prompt for a gesture or movement that the actor should do, but you need to select an actor from their library or create one first. Then you'll get a 5-second video of the person doing the movement or gesture you asked for.

This is a great example of the workflow-focused nature of Superscale and the single asset-generation focus of Arcads.

Arcad's Interface

Superscale's Interface

Pricing Breakdown

Pricing Philosophy

Both Superscale and Arcads use a credits-based pricing model. The key difference is in what’s included and how much value you get per credit.

Superscale: Transparent pricing from $99 to $399/month with no hidden costs on your ads. Even the starter plan includes full branding, customization options, and the ability to create custom characters and voices. On average, you’ll pay under $10 per speaking character ad, plus you get access to many additional ad formats and variations.

Arcads: Pricing starts at €100/month for the Starter plan and scales up with Creator and Custom tiers. At entry level, you get access to many natural AI actors, and AI reactions. The Creator plan doubles your video capacity and keeps the same actor and language library, while the Custom plan unlocks over 1000 actors, ElevenLabs voice integration, actor cloning, team collaboration, API access, and advanced ad performance guidance.

Arcads Pricing Plans

Starter

Price: $100 per month

  • 10 videos per month
  • 300 Natural AI Actors
  • Use 35 languages
  • 2 minutes wait time
  • Play videos up to 120 sec
  • AI Reactions

Starter

Price: $100 per month

  • 10 videos per month
  • 300 Natural AI Actors
  • Use 35 languages
  • 2 minutes wait time
  • Play videos up to 120 sec
  • AI Reactions

Creator

Price: $200 per month

  • 20 videos per month
  • 300 Natural AI Actors
  • Use 35 languages
  • 2 minutes wait time
  • Play videos up to 120 sec
  • AI Reactions

Creator

Price: $200 per month

  • 20 videos per month
  • 300 Natural AI Actors
  • Use 35 languages
  • 2 minutes wait time
  • Play videos up to 120 sec
  • AI Reactions

Pro

Price: Custom ($500+ per month)

All from Creator, plus:

  • 1000+ Natural AI Actors

  • ElevenLabs integration

  • Clone your own actors

  • Collaborate with team

  • Ad Performance Guidance

  • Delivered in 2 minutes

  • AI Reactions

  • API access

Pro

Price: Custom ($500+ per month)

All from Creator, plus:

  • 1000+ Natural AI Actors

  • ElevenLabs integration

  • Clone your own actors

  • Collaborate with team

  • Ad Performance Guidance

  • Delivered in 2 minutes

  • AI Reactions

  • API access

Why Pricing Matters for Creativity

With Arcads, the real power is unlocked only in the higher-tier plans, where advanced customization, scalability, and team collaboration become available. Superscale, on the other hand, provides full customization and flexibility right from the Starter plan, without restricting key features to premium tiers.

Superscale's Pricing

  • Range: $99 to $399 per month

  • Model: Credit-based pricing

  • Coverage: 10 Speaking Character Videos, or 50 Hook + Demo Ads, … - Access to all formats and customization

  • Reality: Conversational workflow plus high-quality characters take fewer attempts

Superscale's Pricing

  • Range: $99 to $399 per month

  • Model: Credit-based pricing

  • Coverage: 10 Speaking Character Videos, or 50 Hook + Demo Ads, … - Access to all formats and customization

  • Reality: Conversational workflow plus high-quality characters take fewer attempts

Arcads's Pricing

  • Range: $100+ per month

  • Model: Credit-based-pricing

  • Coverage: 10 video generations

  • Reality: Need 1-2 attempts per successful video, no step by step guidance

Arcads's Pricing

  • Range: $100+ per month

  • Model: Credit-based-pricing

  • Coverage: 10 video generations

  • Reality: Need 1-2 attempts per successful video, no step by step guidance

"Superscale’s conversational workflow and highest-quality characters make every credit count, so you can focus on producing ads that actually perform."

So what's right for me?

Good question. We're obviously biased, but we think Superscale is a great choice for most people.

Both platforms let you create AI actors and speaking scenes for marketing, and they're both solid at what they do. The difference is scope. Arcads excels at one specific thing - speaking character videos - but that's just one piece of the content creation puzzle. You'll likely need other tools to build complete campaigns.

Superscale takes you through the entire journey. You can brainstorm ideas, experiment with different formats, and assemble finished videos all in one place. It's designed for teams that need to create content at scale without juggling multiple platforms.

But honestly, the right choice depends on how you work and what you prioritize:

Choose Superscale if you:

  • Want a variety of different content formats like fast-cut video, slideshow & more

  • Want access to all features

  • Want an ad immediately, instead of just asset pieces

  • Want multi-brand and product support

  • Speaking videos with character consistency in different scenes, and highest quality lipsync

Choose Superscale if you:

  • Want a variety of different content formats like fast-cut video, slideshow & more

  • Want access to all features

  • Want an ad immediately, instead of just asset pieces

  • Want multi-brand and product support

  • Speaking videos with character consistency in different scenes, and highest quality lipsync

Choose Arcads if you:

  • Need only speaking character videos

  • Videos of real influencers which speak your script through AI

  • Have an internal team for video / ad editing

Choose Arcads if you:

  • Need only speaking character videos

  • Videos of real influencers which speak your script through AI

  • Have an internal team for video / ad editing

Frequently asked Questions

Frequently asked Questions

General Questions

What is the difference between Superscale and Arcads?

Superscale is an all-in-one content creation platform that takes you from idea to published video, while Arcads specializes specifically in speaking character videos with real and AI influencers. Superscale offers multiple content formats and complete workflow management, whereas Arcads focuses on one specific type of video content.

What is the difference between Superscale and Arcads?

Superscale is an all-in-one content creation platform that takes you from idea to published video, while Arcads specializes specifically in speaking character videos with real and AI influencers. Superscale offers multiple content formats and complete workflow management, whereas Arcads focuses on one specific type of video content.

What is the better alternative to create AI UGC content?

Both Superscale and Arcads offer the possibility to create AI UGC content. Superscale helps you with the entire creation journey to a full ad incl. speaking AI actors, captions, and scene footage, while Arcads only focuses on the speaking AI actors. Hence, you would need to combine Arcads with some other tools in order to create a full AI UGC ad.

What is the better alternative to create AI UGC content?

Both Superscale and Arcads offer the possibility to create AI UGC content. Superscale helps you with the entire creation journey to a full ad incl. speaking AI actors, captions, and scene footage, while Arcads only focuses on the speaking AI actors. Hence, you would need to combine Arcads with some other tools in order to create a full AI UGC ad.

Can both platforms create speaking character videos?

Yes, both can create speaking character videos. Superscale offers customizable AI actors with brand consistency across videos, while Arcads provides both real influencer clips and AI actors. Arcads allows videos up to 2 minutes, while Superscale focuses on shorter-form content with more customization options.

Can both platforms create speaking character videos?

Yes, both can create speaking character videos. Superscale offers customizable AI actors with brand consistency across videos, while Arcads provides both real influencer clips and AI actors. Arcads allows videos up to 2 minutes, while Superscale focuses on shorter-form content with more customization options.

Which is better for AI video creation, Superscale or Arcads?

It depends on your needs. Superscale is better for general AI content generation across multiple formats, while Arcads specifically focuses on also having pre-recorded videos of real influencers that you can use.

Which is better for AI video creation, Superscale or Arcads?

It depends on your needs. Superscale is better for general AI content generation across multiple formats, while Arcads specifically focuses on also having pre-recorded videos of real influencers that you can use.

Which platform is easier to use for beginners?

Due to its structure based on formats, Superscale makes UGC creation accessible to everyone. The platform guides you through the process step by step, so it feels effortless whether you’re an experienced creator or just starting out.

Which platform is easier to use for beginners?

Due to its structure based on formats, Superscale makes UGC creation accessible to everyone. The platform guides you through the process step by step, so it feels effortless whether you’re an experienced creator or just starting out.

Pricing

How much does Superscale cost compared to Arcads?

Superscale starts at $99/month for 10 speaking character exports, while Arcads starts at $100/month for 10 video generations. However, Superscale not only provides speaking characters but also customizable solutions and a wide range of viral ad formats, all included right from the Starter Plan

How much does Superscale cost compared to Arcads?

Superscale starts at $99/month for 10 speaking character exports, while Arcads starts at $100/month for 10 video generations. However, Superscale not only provides speaking characters but also customizable solutions and a wide range of viral ad formats, all included right from the Starter Plan

Which platform offers better value for money?

Superscale offers better value for money. The essential value that you are getting is the video output which is approximately 3x more affordable with Superscale. Also you can immediately add captions, etc and don't need to pay for an additional other tool like CapCut.

Which platform offers better value for money?

Superscale offers better value for money. The essential value that you are getting is the video output which is approximately 3x more affordable with Superscale. Also you can immediately add captions, etc and don't need to pay for an additional other tool like CapCut.

Content

What types of content can I create with Superscale vs. Arcads??

Superscale supports talking-heads, slideshows, fast-cut videos, wall-of-text content, UGC ads, and speaking videos across all plans. Arcads only offers speaking character videos (of AI characters and real influencers), 8s 16:9 videos, and animated actor gestures.

What types of content can I create with Superscale vs. Arcads??

Superscale supports talking-heads, slideshows, fast-cut videos, wall-of-text content, UGC ads, and speaking videos across all plans. Arcads only offers speaking character videos (of AI characters and real influencers), 8s 16:9 videos, and animated actor gestures.

Which platform is better for creating social media content?

Superscale is better for all sorts of social media content as it offers multiple content formats, scheduling, and workflow management. Arcads focuses on one specific type of content but would need to be combined with other tools for a complete social media strategy.

Which platform is better for creating social media content?

Superscale is better for all sorts of social media content as it offers multiple content formats, scheduling, and workflow management. Arcads focuses on one specific type of content but would need to be combined with other tools for a complete social media strategy.

Which platform is better for creating viral TikTok content?

Superscale is very focused on delivering viral TikTok content and offers various formats to do so. Arcads is more focused on creating speaking videos of real and AI actors which are less useful for TikTok.

Which platform is better for creating viral TikTok content?

Superscale is very focused on delivering viral TikTok content and offers various formats to do so. Arcads is more focused on creating speaking videos of real and AI actors which are less useful for TikTok.

Can I use real influencers with both platforms?

No, Superscale does not offer real actors since this can also be a challenge from a legal standpoint. However, you are able to soon upload your own images and therefore can create your own characters.

Can I use real influencers with both platforms?

No, Superscale does not offer real actors since this can also be a challenge from a legal standpoint. However, you are able to soon upload your own images and therefore can create your own characters.

Technical & Feature Questions

What are the main feature differences between Superscale and Arcads?

Superscale offers competitor ad spy, scheduler, multiple content formats, and multi-brand support. Arcads specializes in speaking videos with real influencers and AI actors but lacks features like scheduling, competitor analysis, and diverse content formats (wall-of-text, slideshows, etc.).

What are the main feature differences between Superscale and Arcads?

Superscale offers competitor ad spy, scheduler, multiple content formats, and multi-brand support. Arcads specializes in speaking videos with real influencers and AI actors but lacks features like scheduling, competitor analysis, and diverse content formats (wall-of-text, slideshows, etc.).

Which platform has better video editing capabilities?

Superscale includes comprehensive editing tools and workflow management, while Arcads focuses only on video generation rather than editing features. Superscale is designed for complete campaign creation, while Arcads specializes in producing specific video assets.

Which platform has better video editing capabilities?

Superscale includes comprehensive editing tools and workflow management, while Arcads focuses only on video generation rather than editing features. Superscale is designed for complete campaign creation, while Arcads specializes in producing specific video assets.

Do both platforms support virtual actors?

Yes, both Superscale and Arcads do offer virtual actors. Superscale provides highly customizable characters that can maintain consistency across videos, making them suitable for creating virtual influencers. Arcads offers that as well next to their library of pre-recorded real influencer footage.

Do both platforms support virtual actors?

Yes, both Superscale and Arcads do offer virtual actors. Superscale provides highly customizable characters that can maintain consistency across videos, making them suitable for creating virtual influencers. Arcads offers that as well next to their library of pre-recorded real influencer footage.

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