Superscale creates viral-ready TikToks and Reels for any product in under 5 minutes
AI has changed ad production. While previously brands would have to host an expensive production day, coordinate with influencers, and pay big bucks for it, they nowadays can use tools like Superscale or Arcads to generate these influencer videos within minutes.
Here's how Superscale and Arcads compare on the most important dimensions to generate quality ads for your brand:
Comparison Summary
Superscale is your all-in-one ad studio – it creates TikTok, Reels, and Shorts-ready content (slideshows, fast-cuts, wall-of-text hooks, AI actors, and more) in under five minutes, covering the entire creative workflow from idea to publish. Arcads, by contrast, focuses narrowly on speaking-avatar videos with real or AI influencers – powerful, but just one piece of the ad puzzle.
The Positioning of Superscale vs. Arcads
Before we dive into the details...
While both Superscale and Arcads operate in the AI content and marketing space, they actually take pretty different approaches to solving the problem.
Think of Superscale as your all-in-one ad studio – it's designed to take you from that initial "I have an idea for an ad" moment all the way through publishing it. Ideally, you don't need to switch context or use another tool in the process. The entire workflow from creative ideation, editing tools, variations, text overlays, hook generation, voiceovers, captions and launching is part of Superscale.
Arcads, on the other hand, can be one specific tool in your creative toolkit. They fully focus on video generation featuring real and AI influencers who speak your desired script into the camera. It's just one piece of most content pieces that go live, but they do it really well.
Because of these different philosophies, it's hard to do a perfect 1:1 feature comparison. Still we tried our best to highlight the differences as objectively as possible! We'll walk you through what each does best so you can figure out which approach fits your workflow and goals.
Feature Comparison at a Glance
Feature
Superscale
Arcads
Deep Dive: Content Creation Capabilities
For this comparison, we're zeroing in on the two main video formats that Arcads specializes in:
Speaking actor videos (where characters speak your script)
Animated actor gestures (more movement-focused content)
Now, Superscale actually offers a much wider range of content formats beyond just these two (e.g., Slideshows, Hook + Demo, fast-cut videos, etc). But to keep this comparison meaningful and fair, we're focusing on the formats where both platforms overlap.
So here we go:
Virtual Actors
Build your brand's AI influencer
Superscale: Create fully customizable AI actors that maintain consistency across videos. Build recognizable personalities that become associated with your brand and place them in the environment that works for your brand (e.g., the beach). Some users create dedicated social accounts for these virtual creators.
Arcads: Clips of real influencers in specific situations (e.g,. in the bathroom) as well as the option to generate AI actors in specific environments. While they look realistic, the one-off pre-generated nature, makes it impossible to maintain character consistency across different content pieces, leaving you with only one or two videos per actor.
Speaking Actor Videos
Perfect for testimonials or UGC product reviews
Superscale: For each of the (custom) actors you like, you can also generate speaking videos of them with a length up to 60 seconds by defining a script that the person should say. You can choose their voice as well and have control over the nuances well to make the pronunciation perfect.
Arcads: They have pre-recorded videos of real influencers that can say your script (through AI), and you can also create custom AI actors that you can then use for a speaking video. They can do videos up to 2 minutes, and the quality level of the AI actor speaking videos is very comparable to Superscale.
Generated with Arcads
Generated with Superscale
Animated Actor Gesture
Perfect for hook + demo combinations that make your product go viral on TikTok
Superscale: You can use this as a standalone feature with a character or image, but it also works within the broader ad generation flow. Just tell it something like "hook + demo ad where the person is sitting in the car showing a peace sign with her hand" and depending on your workflow, you'll get either the standalone animated video or the entire ad. You can just play around and experiment using the chat interface.
Arcads: You can add a prompt for a gesture or movement that the actor should do, but you need to select an actor from their library or create one first. Then you'll get a 5-second video of the person doing the movement or gesture you asked for.
This is a great example of the workflow-focused nature of Superscale and the single asset-generation focus of Arcads.
Generated with Arcads
Generated with Superscale
Pricing Breakdown
Pricing Philosophy
Arcads, like many other players, bills per generation attempt. Since we all know that AI content creation often needs multiple attempts, you'll typically need 3-5 tries to create one decent creative. That adds up quickly when you're paying for each try.
Superscale only charges for content exports you actually use. Create unlimited drafts, iterate endlessly, and pay around $1.90 per exported piece you publish.
"What if you could try every crazy idea without watching your credits disappear? With Superscale, you can. Play, experiment, iterate. Pay only for what you export."
Why Pricing Matters for Creativity
The real cost of credit-based pricing isn't financial - it's creative. Nothing kills experimentation faster than worrying about burning through your monthly credits. You start treating every idea like it needs to be perfect before you even try it, which is exactly the opposite of how good creative work happens.
"Creativity needs room to breathe. When you're counting costs with every click, you're not creating; you're calculating. Superscale lets you create first, pay later. Only for what you actually use."
So what's right for me?
Good question. We're obviously biased, but we think Superscale is a great choice for most people.
Both platforms let you create AI actors and speaking scenes for marketing, and they're both solid at what they do. The difference is scope. Arcads excels at one specific thing - speaking character videos - but that's just one piece of the content creation puzzle. You'll likely need other tools to build complete campaigns.
Superscale takes you through the entire journey. You can brainstorm ideas, experiment with different formats, and assemble finished videos all in one place. It's designed for teams that need to create content at scale without juggling multiple platforms.
But honestly, the right choice depends on how you work and what you prioritize:
General Questions
Pricing
Content
Technical & Feature Questions
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