How Lila cut Meta Ads CPI by 2× in 2 weeks with Superscale AI UGC

Lila leveraged Superscale to rapidly scale content creation for Meta ads and TikTok, doubling efficiency within two weeks. Brand-safe AI UGC creators enabled quick iterations across 25+ accounts, accelerating insights and content optimization.

4x

Creatives per week from 5 to 20 test per week

2x

CPI reduction in two weeks

+6x

Cost Per Trial reduction from $30 down to $5

superscale-vs-acads
superscale-vs-acads
superscale-vs-acads

About Lila

Lila AI is the AI-powered perimenopause nutritionist helping women 40+ achieve sustainable weight loss, ease fatigue, and cut cravings with science-backed guidance. The small founding team launched in January 25 and runs a multi-account short-form strategy to reach “over-40” audiences.

"Several agencies told us we would not be able to lower our CPI significantly, Superscale’s AI UGC creative actually enabled us to go down 2x."

Sebastian Jorna
Co-founder, CEO

"Several agencies told us we would not be able to lower our CPI significantly, Superscale’s AI UGC creative actually enabled us to go down 2x."

Sebastian Jorna
Co-founder, CEO

"Several agencies told us we would not be able to lower our CPI significantly, Superscale’s AI UGC creative actually enabled us to go down 2x."

Sebastian Jorna
Co-founder, CEO

The challenge

Despite the right instincts, creative throughput and coordination were capping results. Producing enough testable assets each week meant creator back-and-forth, slow approvals, and rising costs.

Multiple agencies suggested CPI had already hit a floor for this audience. Lila needed a way to make more ads and testing angles that speak to real peri-/menopause moments, without increasing headcount or budget.

How they used Superscale

The team uses Superscale for both their paid Meta ads and organic TikTok content and started producing at a pace their small team could actually sustain. They scaled organic creatives across 25+ TikTok accounts, testing 6+ proven formats (talking head, slideshow, text-wall, product-in-hand, multi-scene, etc.) and a library of 300+ brand-safe AI UGC characters in 7+ languages. This let them speak to micro-audiences of women 40+ with the right tone, look, and message, without chasing new creators.

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superscale-product
superscale-product

Lila’s growing TikTok network — scaled with Superscale

From a single base idea, the team would spin multiple on-brand variants in minutes inside Superscale, swapping hooks and lines, reordering clips, applying on-screen overlays, adjusting captions, and publishing in one flow. Those creatives are used for TikTok and Meta placements in the same day, giving Lila many shots on goal and fast insights on what moved installs.

Lila's product and content works hand in hand: a simple, repeatable creative that ties a user action, tracking habits, nutrition, or progress to a meaningful moment in a woman’s health journey. Then, they test different angels of the same concept to quickly learn what truly resonates and scale winning creatives with meta ads.

Winning Ad Creative

Speaking Character - Paid Ad

Included a visually striking, relatable hook (visual + text + verbal), a clear CTA driving to the app store, backed by social proof due to the sister in the video.

Metrics

320k

CPT $5

Meta

Winning Ad Creative

Speaking Character - Paid Ad

Included a visually striking, relatable hook (visual + text + verbal), a clear CTA driving to the app store, backed by social proof due to the sister in the video.

Metrics

320k

CPT $5

Meta

Winning Ad Creative

Speaking Character - Paid Ad

Included a visually striking, relatable hook (visual + text + verbal), a clear CTA driving to the app store, backed by social proof due to the sister in the video.

Metrics

320k

CPT $5

Meta

Organic Creative

Slideshow - Organic Content

A strong hook that captures attention, highlights a relatable problem, and closes with a clear CTA linking directly to the app.

Metrics

100k

800

TikTok

Organic Creative

Slideshow - Organic Content

A strong hook that captures attention, highlights a relatable problem, and closes with a clear CTA linking directly to the app.

Metrics

100k

800

TikTok

Organic Creative

Slideshow - Organic Content

A strong hook that captures attention, highlights a relatable problem, and closes with a clear CTA linking directly to the app.

Metrics

100k

800

TikTok

Results achieved with Superscale

By replacing expensive, slow traditional production with AI UGC ads, Lila scaled their content creations in ways previously out of reach.

Key Results:

  • +2x improvement of CPIs down to $1.4

  • +6x improvement of CPT down to $5 per trial

  • Cost per creative cut 5-10X: From $50–$100 per ad down to just $10 per creative

  • +300% more creatives per week with the same lean team

  • 5× faster production speed, freeing time for other priorities

Superscale made it possible for Lila to achieve performance marketing at scale, on brand, at a fraction of the cost, with no agencies or creators required.

The fastest way to create winning ads.

The fastest way to create winning ads.

The fastest way to create winning ads.

FAQ

Get answers to the most asked questions

How do I get started with Superscale?

Simply enter your app, Shopify store, or website URL to get started. This way, we automatically gather key information such as your branding, logo, app screenshots, and product images; so you don’t have to upload everything manually.

You can start creating ads right away using the free trial we provide, or explore our competitor research tool to see what’s already working in your market.

What is Superscale and how does it work?

Superscale is the operating system for winning ads, showing marketers what's already working, then building those proven formats in minutes. It combines competitor research, AI ad generation, video editing, and asset management in one workflow, helping marketers go from market insights to launched campaigns in minutes, not weeks. With 70+ proven ad templates and no prompting required, you get instant value in one click.

Do I need prior marketing experience to achieve great results with Superscale?

Superscale works best for marketers who understand their product, audience, and performance channels. It doesn’t replace your strategy - Superscale accelerates execution by turning proven ad formats into ready-to-launch creatives and increasing output without expanding your team. If you’re already running ads and want to scale testing and iteration, Superscale helps you move significantly faster.


Who can benefit from using Superscale?

Superscale benefits performance-driven teams that run paid ads and need to produce high-quality creatives at speed. This includes marketing-led founders, performance marketers, and marketing teams in mobile apps, e-commerce, and SaaS companies.

If creative production, testing velocity, or coordination with agencies and creators is slowing you down, Superscale helps you launch more ads and variations in minutes, without prompting, production delays, or expanding your team.

What types of ad formats can I create with Superscale?

Superscale enables you to create high-performing AI ad formats built on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (e.g. mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads combining visual hooks and b-roll.

All formats are optimized for performance channels like Meta and TikTok and are designed to help you test, iterate, and scale faster.

Can I use Superscale-generated content for commercial purposes?

Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.

Can I customize and edit AI-generated ads and content?

Yes. Superscale gives you full control over your AI-generated ads. You can refine scripts, edit details with short prompts and instantly regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume. AI handles the heavy lifting, while you stay in control of the creative direction and final output.

Which languages can Superscale AI characters speak in AI UGC videos?

Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.

Which AI models does Superscale use?

We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.

Can I create marketing campaigns for multiple products within my brand?

Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.

FAQ

Get answers to the most asked questions

How do I get started with Superscale?

Simply enter your app, Shopify store, or website URL to get started. This way, we automatically gather key information such as your branding, logo, app screenshots, and product images; so you don’t have to upload everything manually.

You can start creating ads right away using the free trial we provide, or explore our competitor research tool to see what’s already working in your market.

What is Superscale and how does it work?

Superscale is the operating system for winning ads, showing marketers what's already working, then building those proven formats in minutes. It combines competitor research, AI ad generation, video editing, and asset management in one workflow, helping marketers go from market insights to launched campaigns in minutes, not weeks. With 70+ proven ad templates and no prompting required, you get instant value in one click.

Do I need prior marketing experience to achieve great results with Superscale?

Superscale works best for marketers who understand their product, audience, and performance channels. It doesn’t replace your strategy - Superscale accelerates execution by turning proven ad formats into ready-to-launch creatives and increasing output without expanding your team. If you’re already running ads and want to scale testing and iteration, Superscale helps you move significantly faster.


Who can benefit from using Superscale?

Superscale benefits performance-driven teams that run paid ads and need to produce high-quality creatives at speed. This includes marketing-led founders, performance marketers, and marketing teams in mobile apps, e-commerce, and SaaS companies.

If creative production, testing velocity, or coordination with agencies and creators is slowing you down, Superscale helps you launch more ads and variations in minutes, without prompting, production delays, or expanding your team.

What types of ad formats can I create with Superscale?

Superscale enables you to create high-performing AI ad formats built on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (e.g. mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads combining visual hooks and b-roll.

All formats are optimized for performance channels like Meta and TikTok and are designed to help you test, iterate, and scale faster.

Can I use Superscale-generated content for commercial purposes?

Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.

Can I customize and edit AI-generated ads and content?

Yes. Superscale gives you full control over your AI-generated ads. You can refine scripts, edit details with short prompts and instantly regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume. AI handles the heavy lifting, while you stay in control of the creative direction and final output.

Which languages can Superscale AI characters speak in AI UGC videos?

Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.

Which AI models does Superscale use?

We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.

Can I create marketing campaigns for multiple products within my brand?

Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.

FAQ

Get answers to the most asked questions

How do I get started with Superscale?

Simply enter your app, Shopify store, or website URL to get started. This way, we automatically gather key information such as your branding, logo, app screenshots, and product images; so you don’t have to upload everything manually.

You can start creating ads right away using the free trial we provide, or explore our competitor research tool to see what’s already working in your market.

What is Superscale and how does it work?

Superscale is the operating system for winning ads, showing marketers what's already working, then building those proven formats in minutes. It combines competitor research, AI ad generation, video editing, and asset management in one workflow, helping marketers go from market insights to launched campaigns in minutes, not weeks. With 70+ proven ad templates and no prompting required, you get instant value in one click.

Do I need prior marketing experience to achieve great results with Superscale?

Superscale works best for marketers who understand their product, audience, and performance channels. It doesn’t replace your strategy - Superscale accelerates execution by turning proven ad formats into ready-to-launch creatives and increasing output without expanding your team. If you’re already running ads and want to scale testing and iteration, Superscale helps you move significantly faster.


Who can benefit from using Superscale?

Superscale benefits performance-driven teams that run paid ads and need to produce high-quality creatives at speed. This includes marketing-led founders, performance marketers, and marketing teams in mobile apps, e-commerce, and SaaS companies.

If creative production, testing velocity, or coordination with agencies and creators is slowing you down, Superscale helps you launch more ads and variations in minutes, without prompting, production delays, or expanding your team.

What types of ad formats can I create with Superscale?

Superscale enables you to create high-performing AI ad formats built on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (e.g. mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads combining visual hooks and b-roll.

All formats are optimized for performance channels like Meta and TikTok and are designed to help you test, iterate, and scale faster.

Can I use Superscale-generated content for commercial purposes?

Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.

Can I customize and edit AI-generated ads and content?

Yes. Superscale gives you full control over your AI-generated ads. You can refine scripts, edit details with short prompts and instantly regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume. AI handles the heavy lifting, while you stay in control of the creative direction and final output.

Which languages can Superscale AI characters speak in AI UGC videos?

Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.

Which AI models does Superscale use?

We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.

Can I create marketing campaigns for multiple products within my brand?

Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.