The Era of Autonomous Advertising Has Started

Recently, our founder Patrick Haede joined HubSpot’s Marketing Against the Grain podcast, hosted by Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP of Marketing at HubSpot).

The show dives into emerging marketing trends, growth tactics, and innovation; not recycled playbooks, but the ideas shaping what comes next.

This time, the conversation centered around a simple but profound shift:

Marketing is moving from tools → to agents → to autonomy.

And with it, a new reality:

Every company will have an AI creative coworker.

👉 Listen on Spotify: here
👉 Watch on YouTube: here

Introducing the Superscale Agent

On the podcast, Patrick shared how Superscale is moving beyond AI-assisted creation, offering a sneak peek into its agent capabilities; which, at the time of the podcast’s launch, are available only in beta.

The Superscale Agent transforms marketing from:

Prompt → Output

into:

Prompt → Autonomous Ad Production Pipeline

Previously, Superscale helped you create AI ads using templates.

Now, with the Agent, the process moves beyond creation:

• researches competitors

• analyzes messaging

• identifies winning hooks & CTAs

• builds insights

• applies learnings to your brand

• …

Then creates ready-to-launch ads, and explains why they work.

Work that used to take a full day now happens in minutes.

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Access our CheatSheet with Prompts here, or start right away.