The only Arcads Review you'll ever need in 2026!
TL;DR: Arcads is a strong choice if you only need AI talking-head avatars at scale. But for teams that want to research, build, iterate, and scale full ad creatives, its limited editing, unclear pricing, and lack of end-to-end workflows quickly become bottlenecks. Most teams end up stitching together multiple tools. Platforms like Superscale go beyond avatar generation by offering a complete ad creation system, making them a better fit for brands serious about winning ads at scale.
What is Arcads?
What is Arcads?
What is Arcads?
Arcads is an AI-powered platform for creating UGC-style video ads using digital avatars. The software generates authentic-looking testimonials and product reviews without booking real creators.
The platform primarily targets e-commerce brands and performance marketing teams that regularly need fresh creatives for paid social. With entry-level pricing starting at $100/month, Arcads positions itself in the premium segment of AI UGC tools which raises the question of whether the output justifies the investment.
Arcads' Strengths
Arcads' Strengths
Arcads' Strengths
Avatar Quality
Arcads offers a selection of realistic-looking AI avatars with reliable lip synchronization. The speaking characters appear more natural than many competitors, making it a solid choice for basic testimonial content. Access to 300+ actors provides variety for different brand demographics and campaign styles.
Avatar Quality
Arcads offers a selection of realistic-looking AI avatars with reliable lip synchronization. The speaking characters appear more natural than many competitors, making it a solid choice for basic testimonial content. Access to 300+ actors provides variety for different brand demographics and campaign styles.
Avatar Quality
Arcads offers a selection of realistic-looking AI avatars with reliable lip synchronization. The speaking characters appear more natural than many competitors, making it a solid choice for basic testimonial content. Access to 300+ actors provides variety for different brand demographics and campaign styles.
Batch Creation
The batch function allows you to create multiple video variants with multiple characters simultaneously which is practical for A/B testing different hooks, CTAs or even characters. This is particularly useful when you need to test messaging variations quickly. It allows the user to scale winning ads fast.
Batch Creation
The batch function allows you to create multiple video variants with multiple characters simultaneously which is practical for A/B testing different hooks, CTAs or even characters. This is particularly useful when you need to test messaging variations quickly. It allows the user to scale winning ads fast.
Batch Creation
The batch function allows you to create multiple video variants with multiple characters simultaneously which is practical for A/B testing different hooks, CTAs or even characters. This is particularly useful when you need to test messaging variations quickly. It allows the user to scale winning ads fast.
User-Friendly Interface
The platform is intuitively designed. New users can find their way around and create their first video within minutes, with a straightforward script-to-video workflow. Arcads doesn't overcomplicate things: You select your model paste your script and your videos are being generated.
User-Friendly Interface
The platform is intuitively designed. New users can find their way around and create their first video within minutes, with a straightforward script-to-video workflow. Arcads doesn't overcomplicate things: You select your model paste your script and your videos are being generated.
User-Friendly Interface
The platform is intuitively designed. New users can find their way around and create their first video within minutes, with a straightforward script-to-video workflow. Arcads doesn't overcomplicate things: You select your model paste your script and your videos are being generated.
Arcads' Weaknesses: Where It Falls Short
While Arcads excels at generating talking-head clips, several limitations become apparent once you move beyond basic use cases.
While Arcads excels at generating talking-head clips, several limitations become apparent once you move beyond basic use cases.
While Arcads excels at generating talking-head clips, several limitations become apparent once you move beyond basic use cases.
1. No Built-In Editing Capabilities
1. No Built-In Editing Capabilities
1. No Built-In Editing Capabilities
Arcads generates a clean talking-head video and that's it. You can't add text overlays, captions, background music, or B-roll footage inside the platform. To finish your ad, you have to download the video and bring it into a separate editor like CapCut or Premiere Pro.
This fragmented workflow adds significant time and complexity.
For teams looking for an end-to-end solution that handles everything from script generation to final export, platforms with built-in timeline editors eliminate this extra step entirely.
Arcads generates a clean talking-head video and that's it. You can't add text overlays, captions, background music, or B-roll footage inside the platform. To finish your ad, you have to download the video and bring it into a separate editor like CapCut or Premiere Pro.
This fragmented workflow adds significant time and complexity.
For teams looking for an end-to-end solution that handles everything from script generation to final export, platforms with built-in timeline editors eliminate this extra step entirely.
Arcads generates a clean talking-head video and that's it. You can't add text overlays, captions, background music, or B-roll footage inside the platform. To finish your ad, you have to download the video and bring it into a separate editor like CapCut or Premiere Pro.
This fragmented workflow adds significant time and complexity.
For teams looking for an end-to-end solution that handles everything from script generation to final export, platforms with built-in timeline editors eliminate this extra step entirely.
2. Generic Script Generation
2. Generic Script Generation
2. Generic Script Generation
The integrated AI for scripts often delivers generic results. High-quality conversion-focused copy usually requires manual refinement or external tools which defeats the purpose of an "AI-powered" platform.
The integrated AI for scripts often delivers generic results. High-quality conversion-focused copy usually requires manual refinement or external tools which defeats the purpose of an "AI-powered" platform.
The integrated AI for scripts often delivers generic results. High-quality conversion-focused copy usually requires manual refinement or external tools which defeats the purpose of an "AI-powered" platform.
3. Pricing Transparency Issues
3. Pricing Transparency Issues
3. Pricing Transparency Issues
One of the first things users notice is that Arcads doesn't list prices on the main website. You have to create an account before you can see the plans which can be frustrating when you're simply trying to compare options.
More concerning are the Trustpilot reports about billing practices.
One of the first things users notice is that Arcads doesn't list prices on the main website. You have to create an account before you can see the plans which can be frustrating when you're simply trying to compare options.
More concerning are the Trustpilot reports about billing practices.
One of the first things users notice is that Arcads doesn't list prices on the main website. You have to create an account before you can see the plans which can be frustrating when you're simply trying to compare options.
More concerning are the Trustpilot reports about billing practices.
Multiple users have reported issues, with recent reviews from January 2026 complaining about bad support and billing issues.
Multiple users have reported issues, with recent reviews from January 2026 complaining about bad support and billing issues.
Multiple users have reported issues, with recent reviews from January 2026 complaining about bad support and billing issues.
Another user described it as:
Another user described it as:
Another user described it as:
"a classic video AI creative tool that is overpriced and locks features behind more and more expensive paywalls."
"a classic video AI creative tool that is overpriced and locks features behind more and more expensive paywalls."
"a classic video AI creative tool that is overpriced and locks features behind more and more expensive paywalls."
The lack of a free trial adds risk. You're committing $100+ before seeing how the AI handles your specific use case.
The lack of a free trial adds risk. You're committing $100+ before seeing how the AI handles your specific use case.
The lack of a free trial adds risk. You're committing $100+ before seeing how the AI handles your specific use case.
4. Quality Inconsistency
4. Quality Inconsistency
4. Quality Inconsistency
While Arcads' best outputs look impressive, results can be hit-or-miss.
While Arcads' best outputs look impressive, results can be hit-or-miss.
While Arcads' best outputs look impressive, results can be hit-or-miss.
Many complaints from users mention weird body movements, robotic voice or lip-sync mismatch, which can be frustrating after spending 10$ for results like this.
Many complaints from users mention weird body movements, robotic voice or lip-sync mismatch, which can be frustrating after spending 10$ for results like this.
Many complaints from users mention weird body movements, robotic voice or lip-sync mismatch, which can be frustrating after spending 10$ for results like this.
This inconsistency becomes expensive when you're paying per video and need to regenerate content multiple times to get something usable.
This inconsistency becomes expensive when you're paying per video and need to regenerate content multiple times to get something usable.
This inconsistency becomes expensive when you're paying per video and need to regenerate content multiple times to get something usable.
Arcads Pricing Overview
Plan
Price/mo
Videos
Cost per Video
Starter Plan
$100/mo
10 Videos
~$10.00
Starter Plan
$100/mo
10 Videos
~$10.00
Starter Plan
$100/mo
10 Videos
~$10.00
Pro Plan
$200/mo
20 Videos
~$10.00
Pro Plan
$200/mo
20 Videos
~$10.00
Pro Plan
$200/mo
20 Videos
~$10.00
Note: The cheaper plan is limited – if you want Pro AI actors, you'll need to upgrade. Factor in additional costs for editing software, music licensing, and B-roll subscriptions when calculating total production costs.
Note: The cheaper plan is limited – if you want Pro AI actors, you'll need to upgrade. Factor in additional costs for editing software, music licensing, and B-roll subscriptions when calculating total production costs.
Note: The cheaper plan is limited – if you want Pro AI actors, you'll need to upgrade. Factor in additional costs for editing software, music licensing, and B-roll subscriptions when calculating total production costs.
Feature
Arcads
Superscale
Creatify
B-Roll Integration
✗
✓
✗
B-Roll Integration
✗
✓
✗
B-Roll Integration
✗
✓
✗
Built-in Timeline Editor
✗
✓
✗
Built-in Timeline Editor
✗
✓
✗
Built-in Timeline Editor
✗
✓
✗
Music Library
✗
✓
✗
Music Library
✗
✓
✗
Music Library
✗
✓
✗
Competitor Ad Spy
✗
✓
$99+ plans only
Competitor Ad Spy
✗
✓
$99+ plans only
Competitor Ad Spy
✗
✓
$99+ plans only
Multi-Format Export
16:9 only
9:19, 1:1, 16:9
Limited
Multi-Format Export
16:9 only
9:19, 1:1, 16:9
Limited
Multi-Format Export
16:9 only
9:19, 1:1, 16:9
Limited
Free Trial/Credits
✗
Free Credits (worth $50))
Limited Trial
Free Trial/Credits
✗
Free Credits (worth $50))
Limited Trial
Free Trial/Credits
✗
Free Credits (worth $50))
Limited Trial
Entry Price
$100/mo
$99/mo
$39/mo
Entry Price
$100/mo
$99/mo
$39/mo
Entry Price
$100/mo
$99/mo
$39/mo
The comparison reveals a fundamental difference in approach: Arcads is an asset generator that produces raw clips, while platforms like Superscale function as complete ad studios handling the entire workflow from research to publishing.
The comparison reveals a fundamental difference in approach: Arcads is an asset generator that produces raw clips, while platforms like Superscale function as complete ad studios handling the entire workflow from research to publishing.
The comparison reveals a fundamental difference in approach: Arcads is an asset generator that produces raw clips, while platforms like Superscale function as complete ad studios handling the entire workflow from research to publishing.
Who Should Use Arcads?
Arcads works for:
Teams with existing editing workflows who only need raw avatar clips
High-budget campaigns where premium avatar quality matters most
Simple testimonial content that doesn't require product demonstrations
Arcads works for:
Teams with existing editing workflows who only need raw avatar clips
High-budget campaigns where premium avatar quality matters most
Simple testimonial content that doesn't require product demonstrations
Arcads works for:
Teams with existing editing workflows who only need raw avatar clips
High-budget campaigns where premium avatar quality matters most
Simple testimonial content that doesn't require product demonstrations
Arcads is less suitable for:
Teams wanting an all-in-one solution (you'll still need editing software, music libraries, and B-roll subscriptions)
Physical product brands that need to show products in use
Budget-conscious startups looking for maximum value per dollar
Agencies managing multiple brands without enterprise-level pricing
Arcads is less suitable for:
Teams wanting an all-in-one solution (you'll still need editing software, music libraries, and B-roll subscriptions)
Physical product brands that need to show products in use
Budget-conscious startups looking for maximum value per dollar
Agencies managing multiple brands without enterprise-level pricing
Arcads is less suitable for:
Teams wanting an all-in-one solution (you'll still need editing software, music libraries, and B-roll subscriptions)
Physical product brands that need to show products in use
Budget-conscious startups looking for maximum value per dollar
Agencies managing multiple brands without enterprise-level pricing
The Verdict: Is Arcads Worth It?
Arcads delivers on its core promise: Generating AI avatar videos quickly. If your workflow already includes editing software, music licensing, and B-roll sources, adding Arcads as a clip generator can work.
However, the math gets complicated when you factor in:
$100-200/month for Arcads
$10-20/month for editing software
$15-30/month for music licensing
Time spent assembling final ads
For teams that want everything in one platform – research tools, script generation, avatar creation, timeline editing, B-roll, music, and multi-format export – Superscale offers a more complete solution at comparable pricing. Superscale's 5,000 free credits let you test the quality before committing, something Arcads notably doesn't offer.
Arcads delivers on its core promise: Generating AI avatar videos quickly. If your workflow already includes editing software, music licensing, and B-roll sources, adding Arcads as a clip generator can work.
However, the math gets complicated when you factor in:
$100-200/month for Arcads
$10-20/month for editing software
$15-30/month for music licensing
Time spent assembling final ads
For teams that want everything in one platform – research tools, script generation, avatar creation, timeline editing, B-roll, music, and multi-format export – Superscale offers a more complete solution at comparable pricing. Superscale's 5,000 free credits let you test the quality before committing, something Arcads notably doesn't offer.
Arcads delivers on its core promise: Generating AI avatar videos quickly. If your workflow already includes editing software, music licensing, and B-roll sources, adding Arcads as a clip generator can work.
However, the math gets complicated when you factor in:
$100-200/month for Arcads
$10-20/month for editing software
$15-30/month for music licensing
Time spent assembling final ads
For teams that want everything in one platform – research tools, script generation, avatar creation, timeline editing, B-roll, music, and multi-format export – Superscale offers a more complete solution at comparable pricing. Superscale's 5,000 free credits let you test the quality before committing, something Arcads notably doesn't offer.
Why do people switch to Superscale?
If you've been frustrated by fragmented workflows, hidden pricing, or the need to juggle multiple subscriptions just to produce a single ad, Superscale was built to solve exactly that problem.
What makes it different:
End-to-end workflow: From competitor research to published ad – no external tools needed
70+ proven templates tailored to Mobile Apps, E-Commerce, and SaaS
Built-in editor with B-roll, music, and dynamic captions
Transparent pricing with full features from day one
5,000 free credits to test before you commit (half month's subscription)
If you've been frustrated by fragmented workflows, hidden pricing, or the need to juggle multiple subscriptions just to produce a single ad, Superscale was built to solve exactly that problem.
What makes it different:
End-to-end workflow: From competitor research to published ad – no external tools needed
70+ proven templates tailored to Mobile Apps, E-Commerce, and SaaS
Built-in editor with B-roll, music, and dynamic captions
Transparent pricing with full features from day one
5,000 free credits to test before you commit (half month's subscription)
If you've been frustrated by fragmented workflows, hidden pricing, or the need to juggle multiple subscriptions just to produce a single ad, Superscale was built to solve exactly that problem.
What makes it different:
End-to-end workflow: From competitor research to published ad – no external tools needed
70+ proven templates tailored to Mobile Apps, E-Commerce, and SaaS
Built-in editor with B-roll, music, and dynamic captions
Transparent pricing with full features from day one
5,000 free credits to test before you commit (half month's subscription)
→ Try Superscale for free and see why teams are switching from fragmented tools to a complete ad creation platform.
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FAQ
Get answers to the most asked questions
Which tool is the most cost-effective for scaling ads?
If you are looking for transparent pricing, Superscale is the winner. It avoids hidden paywalls for essential features (like ElevenLabs voices or custom characters) and includes multi-brand support on all plans. Its "Starter Plan" ($99/mo) offers significant volume, and its conversational guidance ensures you waste fewer credits on failed generations compared to the trial-and-error approach of other platforms.
Which tool is the most cost-effective for scaling ads?
If you are looking for transparent pricing, Superscale is the winner. It avoids hidden paywalls for essential features (like ElevenLabs voices or custom characters) and includes multi-brand support on all plans. Its "Starter Plan" ($99/mo) offers significant volume, and its conversational guidance ensures you waste fewer credits on failed generations compared to the trial-and-error approach of other platforms.
Which tool is the most cost-effective for scaling ads?
If you are looking for transparent pricing, Superscale is the winner. It avoids hidden paywalls for essential features (like ElevenLabs voices or custom characters) and includes multi-brand support on all plans. Its "Starter Plan" ($99/mo) offers significant volume, and its conversational guidance ensures you waste fewer credits on failed generations compared to the trial-and-error approach of other platforms.
Which platform is best for E-Commerce or App owners?
Superscale is specifically tailored for these niches. Unlike generic generators, Superscale offers over 70 proven ad templates designed specifically for Mobile Apps, E-Commerce stores, and SaaS Web Apps. It uses your specific ICP (Ideal Customer Profile) and USP (Unique Selling Proposition) data to generate scripts that actually convert.
Which platform is best for E-Commerce or App owners?
Superscale is specifically tailored for these niches. Unlike generic generators, Superscale offers over 70 proven ad templates designed specifically for Mobile Apps, E-Commerce stores, and SaaS Web Apps. It uses your specific ICP (Ideal Customer Profile) and USP (Unique Selling Proposition) data to generate scripts that actually convert.
Which platform is best for E-Commerce or App owners?
Superscale is specifically tailored for these niches. Unlike generic generators, Superscale offers over 70 proven ad templates designed specifically for Mobile Apps, E-Commerce stores, and SaaS Web Apps. It uses your specific ICP (Ideal Customer Profile) and USP (Unique Selling Proposition) data to generate scripts that actually convert.
How is Superscale different from Arcads?
The main difference lies in the workflow. Arcads is primarily an "asset generator," meaning it gives you a video of an actor speaking, but you still need other software to edit, add text, and build the final ad. Superscale is a complete "Ad Studio." It allows you to research competitors, generate full ads (including B-roll and music), edit them on a built-in timeline, and publish—all in one platform.
How is Superscale different from Arcads?
The main difference lies in the workflow. Arcads is primarily an "asset generator," meaning it gives you a video of an actor speaking, but you still need other software to edit, add text, and build the final ad. Superscale is a complete "Ad Studio." It allows you to research competitors, generate full ads (including B-roll and music), edit them on a built-in timeline, and publish—all in one platform.
How is Superscale different from Arcads?
The main difference lies in the workflow. Arcads is primarily an "asset generator," meaning it gives you a video of an actor speaking, but you still need other software to edit, add text, and build the final ad. Superscale is a complete "Ad Studio." It allows you to research competitors, generate full ads (including B-roll and music), edit them on a built-in timeline, and publish—all in one platform.
What are the best alternatives to Arcads in 2026?
The top alternatives currently include Superscale, Creatify, and MakeUGC. While Creatify offers broad features for experimentation and MakeUGC provides a low-cost utility for raw files, Superscale is the most comprehensive alternative. It functions as an end-to-end ad studio rather than just a simple video generator, offering superior realism and a complete workflow from ideation to publishing.
What are the best alternatives to Arcads in 2026?
The top alternatives currently include Superscale, Creatify, and MakeUGC. While Creatify offers broad features for experimentation and MakeUGC provides a low-cost utility for raw files, Superscale is the most comprehensive alternative. It functions as an end-to-end ad studio rather than just a simple video generator, offering superior realism and a complete workflow from ideation to publishing.
What are the best alternatives to Arcads in 2026?
The top alternatives currently include Superscale, Creatify, and MakeUGC. While Creatify offers broad features for experimentation and MakeUGC provides a low-cost utility for raw files, Superscale is the most comprehensive alternative. It functions as an end-to-end ad studio rather than just a simple video generator, offering superior realism and a complete workflow from ideation to publishing.
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AI AD Company
Need more support?
We partner with selected companies with significant social ad spend and ambition through our managed account program. So you can mind your own business.
PLAY
00:00:00
AI AD Company
Need more support?
We partner with selected companies with significant social ad spend and ambition through our managed account program. So you can mind your own business.
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