Revealbot (Birch) Pricing 2026: Plans & Real Costs
Revealbot (now Birch) is one of the few tools in this category that puts its prices where you can see them. The rebrand moved everything to bir.ch, the site claims 15,000+ clients, and the pricing page shows a slider, three plans, and real numbers. This guide breaks down what Birch actually costs in 2026, how the spend tiers and Hub event pricing work, and the one cost the pricing page cannot show you.
The short version: at the tier covering up to $10K in monthly connected ad spend, Essential is $49/mo billed annually ($99 billed monthly), Pro is $99/mo, and Enterprise is custom with no spend limits. The slider raises the price as your connected spend grows, and the separate Hub tracking product is priced by event volume.
How Revealbot (Birch) pricing actually works
Birch is a rules-based ad automation engine for Meta, Google Ads, TikTok Ads, and Snapchat Ads. Automated rules check your accounts on roughly 15-minute cycles and act on the conditions you set: pause, scale, duplicate, adjust budgets and bids based on CPA, ROAS, spend and more. Around the rules engine sit Explorer for insights and creative analysis, Launcher for bulk ad creation and launch, reports, custom metrics, and a Slack integration.
The pricing follows the product. You pick a plan, then a slider sets your price based on monthly ad spend across all connected ad accounts. The published figures below are the tier for up to $10K of monthly spend; connect more spend and the same plan costs more. Essential carries overage charges if you exceed your tier, Pro is flagged as the most popular plan, and Enterprise removes spend limits entirely. A 14-day free trial includes all features.
Revealbot (Birch) pricing overview
| Plan | Price | Notes |
|---|---|---|
| Essential | $49/mo billed annually, $99 billed monthly | Entry plan; overages apply above your spend tier |
| Pro | $99/mo | Marked most popular on the pricing page |
| Enterprise | Custom | No spend limits, custom terms |
| Free trial | 14 days | All features included |
Remember that these are the lowest published figures. If your connected accounts spend $50K or $200K a month, the slider moves and so does your bill. The mechanics are still visible on the public page, which is more than most competitors offer.
What Birch Hub costs
Hub is a separate Birch product for server-side event and gateway tracking, and it is priced by event volume rather than ad spend. It has its own free tier and scales in steps.
| Events per month | Price |
|---|---|
| Up to 10,000 | Free |
| 500K | $10/mo |
| 5M | $49/mo |
| 20M | $149/mo |
| 50M | $249/mo |
| 150M | $499/mo |
If you want Birch's tracking layer alongside the automation plans, treat Hub as its own line item. The free tier covers small stores; a busy funnel pushing millions of events will land in the $49 to $249 range.
Credit where it is due: you can budget for this
Plenty of ad tech hides its price. Madgicx gates its main plan behind in-app spend tiers, and enterprise platforms like Smartly.io have no public price list at all. Birch publishes the plans, the slider logic, the overage rule, and the Hub tiers on one page. You can work out your likely bill before you create an account, and that deserves credit. If you have been burned by a "see price inside the app" funnel before, the Madgicx pricing breakdown shows what the opposite looks like.
The cost the pricing page cannot show
Here is the catch, and it has nothing to do with hidden fees. Birch does not generate creative. No statics, no video, no copy. The subscription buys automation of ads you already have: your rules fire on your existing campaigns, deterministically and transparently, with an activity log showing what each rule did and why. That is the product working as designed.
It also means the Birch fee is rarely your biggest cost. Creative production stays a separate budget line, whether that is an agency retainer, freelancers, or in-house hours, and for most performance teams that line dwarfs a $49 to $99 software subscription. There is a time cost too: review-reported experience says rule setup has a real learning curve, with typical tuning at 60 to 90 days before the automation runs the way teams want.
Budgeting for Birch properly means three numbers: the plan at your spend tier, Hub if you need server-side tracking, and whatever you already pay to produce the ads the rules will manage.
Where Birch genuinely wins
For the right team, the price is fair and the product delivers. Birch fits operators and agencies who want granular, deterministic rule control and already have a reliable creative source.
Rules check on roughly 15-minute cycles and every action is logged. You see what each rule did and why, which matters when real budgets move automatically.
One rules engine across Meta, Google Ads, TikTok Ads, and Snapchat Ads, where tools like Madgicx automate Meta only.
Launcher for bulk ad creation and launch, Explorer for insights and creative analysis, plus custom metrics, reports, and Slack alerts.
A visible slider, published tiers, a 14-day all-features trial, and a free Hub tier. You can price the tool before you commit.
Superscale pricing: published and predictable
We build Superscale, so weigh this section accordingly. Like Birch, we publish every plan with its limits, so the comparison is at least easy to make. Superscale is an autonomous AI marketing agent: paste an App Store URL, Shopify store, or website and the Agent imports your product and brand, researches competitor ads through its Competitor Ad Spy, writes scripts, and produces 10+ ready-to-launch video and static ads in minutes, then publishes to connected Meta, TikTok and Google Ads accounts and iterates on winners.
| Plan | Price/mo | Credits/mo | AI generations/mo |
|---|---|---|---|
| Advanced | $99 | 8,000 | Up to 250 |
| Pro | $199 | 16,000 | Up to 500 |
| Scale | $399 | 32,000 | Up to 1000 |
| Enterprise | From $799 | Custom | Custom |
Every new account starts with 300 free credits, and a 5-day free trial adds another 1,000 credits before you choose a plan. Ad account integrations and MCP access start on the Pro plan at $199, so if publishing directly to Meta, TikTok, or Google Ads matters to you, budget from that tier.
Birch vs Superscale: what your money buys
The two subscriptions pay for different jobs, and the pricing comparison only makes sense once that is clear. Birch executes your conditions on ads you supply. Superscale produces the ads, publishes them, and iterates on what wins.
| Dimension | Birch (Revealbot) | Superscale |
|---|---|---|
| Entry price | $49/mo billed annually at the lowest spend tier | $99/mo Advanced, flat and published |
| Pricing model | Spend-tiered slider, overages on Essential | Credit tiers, independent of ad spend |
| Channels | Meta, Google Ads, TikTok Ads, Snapchat Ads | Meta, TikTok, Google UAC, plus organic TikTok and Instagram |
| AI creative | None; you bring the ads | Static + AI UGC video, versioned across formats and languages |
| Core job | Deterministic rules on existing campaigns | Producing, publishing and iterating creative |
| Free to try | 14-day trial, all features | 300 free credits + 5-day, 1,000-credit trial |
If your rules are dialled in and creative keeps flowing from somewhere else, Birch is a sensible spend. If creative volume is the constraint, the creation side is where results move: Taxfix shipped 200+ ads across four teams and three languages with Superscale and saw CTR rise 45% while CPA fell 20 to 21%, and Lila halved its CPI within two weeks after several agencies said it had floored. A rules engine cannot produce that lever; it can only manage it once it exists.
Frequently asked questions
How much does Revealbot cost now that it is Birch?
Revealbot rebranded to Birch, and the pricing now lives on a spend-tiered slider at bir.ch/pricing. At the tier covering up to $10K in monthly ad spend across your connected accounts, Essential is $49/mo billed annually ($99 billed monthly), Pro is $99/mo, and Enterprise is custom with no spend limits. The price rises as your connected spend grows, and overages apply on Essential.
Is Revealbot pricing spend-based?
Yes. Birch prices its plans with a slider based on your monthly ad spend across all connected ad accounts. The published figures start at the up-to-$10K tier and rise from there, with Enterprise as the custom option once you want no spend limits. The sticker price is public but variable: two teams on the same plan can pay different amounts depending on how much spend they connect.
What is Birch Hub and what does it cost?
Hub is Birch's separate server-side event and gateway tracking product, priced by event volume rather than ad spend. It is free up to 10,000 events per month, then $10/mo for 500K events, $49 for 5M, $149 for 20M, $249 for 50M, and $499 for 150M events per month. If you want Birch's tracking layer alongside the automation plans, budget for it as its own line item.
Does Birch have a free trial?
Yes, Birch offers a 14-day free trial with all features included. That is enough time to connect your ad accounts and test a few automated rules, though review-reported experience suggests teams often spend 60 to 90 days tuning rules before the automation behaves the way they want. Budget your own time accordingly.
Is Birch good value if creative is your bottleneck?
Birch is priced fairly for what it does, but what it does is execute rules on ads you already have. It does not generate statics, video, or copy, so creative production stays a separate budget line, whether that is an agency, a freelancer, or an in-house team. If your constraint is producing enough good creative to test, a creation-first platform changes the math more than a rules engine does.
What does Superscale cost and what do I get?
Superscale publishes every plan: Advanced $99/mo (8,000 credits, up to 250 generations), Pro $199/mo (16,000 credits, up to 500 generations), Scale $399/mo (32,000 credits, up to 1000 generations), and Enterprise from $799. Ad account integrations and MCP access start on the Pro plan at $199. Every new account gets 300 free credits on sign-up, and a 5-day free trial adds another 1,000 credits before you pick a plan.
