Superscale vs Revealbot (Birch) 2026 Compared

First, the name. Revealbot has rebranded to Birch: same product, and revealbot.com now redirects to bir.ch. What the tool does has not changed, and that makes this an unusual comparison, because Superscale and Birch barely overlap. Birch is a rules engine. You write conditions on CPA, ROAS, spend and more, and it checks them on roughly 15-minute cycles across Meta, Google, TikTok and Snapchat, then acts: pause, scale, duplicate, adjust budgets and bids. It does not make ads. Superscale is an autonomous ad agent that exists to make and ship ads. It researches your product and competitors, writes scripts, produces video and static creative including AI UGC, publishes to your connected accounts and iterates on the winners.

So this page is less a fight and more a map. The two tools solve opposite halves of the same job, and for plenty of teams the sensible answer is one of each. Here is where each one is genuinely stronger, so you can work out which half your stack is missing.

Comparison summary

Birch, the product formerly known as Revealbot, is a deterministic automation layer for media buyers. You define the rules, the engine executes them, and everything is traceable: the activity page shows what each rule did and why it fired. Around the rules sit Explorer for insights and creative analysis, Launcher for bulk ad creation and launch, Stage, workspaces with an Overview, post boosting, audience builders, custom metrics, reports and a Slack integration, plus a separate Hub product for server-side event tracking. The site claims 15,000+ clients, and the appeal is easy to see. When a rule fires at 3am, you know exactly which condition triggered it. The hard limit sits on the other side of the workflow: Birch generates no creative at all. No statics or video, and no copy generation either. You bring the ads; Birch executes your conditions.

Superscale starts where Birch stops. Paste an App Store URL, a Shopify store or a website and the Agent imports your product and brand, reads the Meta Ad Library through its Competitor Ad Spy, writes scripts, and produces 10+ ready-to-launch video and static ads in minutes, AI UGC video included. It versions creative across formats and languages, publishes to connected Meta, TikTok and Google Ads accounts, and iterates on winners from live results. It is not a bid-optimization or attribution product, and it will not hand you a granular rule editor. What it covers is the half Birch does not touch: a constant supply of new ads, produced and shipped without a production team. We rank Revealbot in our best AI media buying tools for Meta roundup, which tells you how little these two actually compete.

Feature comparison at a glance

We build Superscale, so take this table with a grain of salt. We have tried to compare the two on what buyers actually ask about, including the rows where Birch is clearly the stronger tool.

Deep dive: how the two tools actually work

The feature list undersells how different the daily experience is. One tool waits for your conditions; the other goes and does the work.

An agent that decides vs rules you write

Birch: Everything is deterministic. You author the conditions ("pause any ad set above $40 CPA after $120 spend", "duplicate winners with 3x ROAS"), and the engine checks them on roughly 15-minute cycles. The upside is total predictability: nothing happens that you did not specify, and the activity page shows each action with the rule behind it. The cost is that you are the intelligence in the system. Reviewers report a real learning curve, with teams often spending 60 to 90 days tuning rules before the setup runs cleanly (review-reported). Once tuned, though, it behaves exactly the way you told it to, every cycle, without drift.

Superscale: The Agent makes the decisions. It researches what performs in your niche, decides which scripts and formats to produce, publishes, then reads live results from connected accounts and doubles down on winners. You steer by chat rather than by condition editor: "change the hook", "make three variants in French", "iterate on the top performer". There is no rule log because there are no rules, which suits teams who want output more than control, and will frustrate operators who want to audit every budget move.

Creative production

Superscale: This is home turf. From a single pasted link the Agent produces 10+ ready-to-launch video and static ads in minutes, versioned across formats and languages, with AI UGC video running on Seedance at up to 15 seconds. The numbers behind that: Lila halved its CPI within two weeks after several agencies said it had floored, with cost per trial falling from $30 to $5, and marketbirds, a performance agency, lifted creative output by 540% while frontloading a month of client ads into a week. Multi-brand workspaces cover agencies running several clients.

Birch: Nothing here, by design. Birch generates no creative. Launcher speeds up bulk ad creation and launch from assets you already have, which is genuinely useful when you are pushing 50 variants into an account, but the assets themselves come from somewhere else. Every Birch setup assumes a creative source next to it.

Granular control and transparency

Birch: This is where Birch earns its keep. Conditions can combine CPA, ROAS, spend and custom metrics; actions cover pausing, scaling, duplicating and budget or bid adjustments; and the whole thing is legible. You can open the activity page and see precisely which rule acted on which ad set and why. For operators managing large accounts, that auditability is the point. Slack alerts and reports keep the team in the loop without logging in.

Superscale: There is no equivalent. Superscale is not a dedicated bid-optimization product and does not offer hand-written rules. The Agent's iteration happens at the creative level: identify winners, produce more of what works, retire what does not. If your idea of control is a deterministic rule you can audit line by line, Birch is simply the better tool for that.

Competitor research and brand import

Superscale: Paste a link and the Agent imports your product, visuals and brand voice, then runs its Competitor Ad Spy across the Meta Ad Library to see what your market is actually running. That research feeds straight into the creative it produces, so the first batch of ads already reflects what works in your niche.

Birch: Explorer analyses performance inside your own connected accounts, surfacing which creatives and audiences perform. It is useful insight, but it has no view into competitor ads and no brand import, because Birch never needs to understand your product. It only needs your conditions.

Channels and publishing

Birch: Rules run across four ad channels: Meta, Google Ads, TikTok Ads and Snapchat Ads. That Snapchat coverage is a genuine differentiator here; Superscale does not connect to Snapchat at all. Post boosting is built in for social teams.

Superscale: Paid publishing covers Meta, TikTok and Google UAC, with organic publishing to TikTok and Instagram on top. Ad account integrations and MCP access start on the Pro plan at $199. The gaps are worth naming: no Snapchat, no LinkedIn, and no programmatic or CTV. Superscale is built for performance social and app-install growth rather than every channel a large media plan touches.

Tracking and measurement

Birch: The separate Hub product gives you a server-side event gateway for tracking, free up to 10,000 events a month and priced by volume after that, up to $499/mo at 150M events. For teams fighting signal loss, having tracking and rules from one vendor is convenient.

Superscale: No tracking product. The Agent reads results from your connected ad accounts to decide what to iterate on, but it is not an attribution tool and does not claim to be. If server-side tracking matters to you, Birch Hub covers ground Superscale leaves open.

Pricing breakdown

The two pricing models mirror the two products. Birch charges for control over spend, so its price scales with your connected ad spend. Superscale charges for production, so its price scales with how much creative you generate.

Birch prices on a slider across all connected ad accounts. At the up-to-$10,000 monthly spend tier, Essential is $49/mo billed annually ($99 billed monthly), Pro, the most popular plan, is $99/mo, and Enterprise is custom with no spend limits. The price climbs as connected spend grows, and Essential carries overages. Every plan opens with a 14-day free trial covering all features. Hub is priced separately: free to 10,000 events a month, then $10 (500K), $49 (5M), $149 (20M), $249 (50M) and $499 (150M events a month).

Superscale is credit-based. Advanced at $99/mo includes 8,000 credits and up to 250 generations. Pro at $199/mo doubles that to 16,000 credits and up to 500 generations, and is where ad account integrations and MCP access begin. Scale at $399/mo carries 32,000 credits and up to 1000 generations, and Enterprise starts at $799. Every user gets 300 free credits on sign-up, and a 5-day free trial adds another 1,000 before you commit.

So what's right for me?

We are biased, so judge the reasoning rather than the verdict.

Pick Birch if the ads already exist and the problem is discipline. If you are an operator or agency managing meaningful spend across Meta, Google, TikTok and Snapchat, want every action traceable to a rule you wrote, and have the patience for the tuning period reviewers describe, Birch gives you deterministic control that an agent cannot match. At $49/mo billed annually on the up-to-$10K spend tier, the cost of trying it is low, though the price climbs with your connected spend.

Pick Superscale if the bottleneck is the ads themselves. When your account needs a steady stream of fresh video and static creative, when AI UGC formats are what wins in your niche, and when you would rather brief an agent than write conditions, Superscale does the half of the job Birch was never built for, competitor research included.

And consider running both. This is one of the few comparisons where that is a straightforward recommendation rather than a hedge: Superscale produces and publishes the creative, Birch's rules govern the budgets underneath it, and the overlap between them is close to zero.

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